Tamaris Opens First Single Brand In Georgia
18.11.2014 7256

Tamaris Opens First Single Brand In Georgia

The German shoe brand, based on a franchise agreement, opened its first single-brand store in Georgia. The area of ​​the outlet was 106 sq. m

The international corporation ICR, which develops the Tamaris brand, is one of the largest retailers in Georgia, which operates a number of stores of famous European brands. The owner of the company, Nani Andiashvili, believes that the systemic partnership with the Tamaris brand is a real improvement in the reputation of her company and plans to expand cooperation with the most popular shoe brand in Europe in the future.

Note that for the last fiscal year 2013/14, the trade turnover of the Wortmann Group, headquartered in Detmold, Germany, amounted to EUR 1 0,13 million. Having sold in the current financial year about 52,6 million pairs of shoes, of which 31,6 million in the fashion segment and about 21 million in the classic segment, the company rightfully belongs to the leaders of the European market for fashionable women's shoes. In addition to the Tamaris brand, the company also includes brands such as Marco Tozzi, Caprice, Jana and s.Oliver shoes. In addition, Novi Footwear Fareast Ltd. operates in Asia. Today the company employs 1 people worldwide (last year - 114), of which 1 are in Europe. Around 092 workers worldwide are employed in the production of footwear for the Wortmann group of companies from Detmold, Germany. The shoes of the Wortmann group are sold in more than 699 countries around the world, in more than 30 shoe stores.

The German footwear brand opened its first mono-brand store in Georgia on the basis of a franchise agreement.

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