Specialized shopping centers are changing the concept in connection with the crisis. Over the past year, in certain specialized shopping centers, the flow of customers has decreased by 30-50%.
For 15 years, the specialized format has firmly taken its place in the market and received a stable audience as “traditional” conceptual shopping centers. But at present, specialized shopping centers are gradually expanding the pool of tenants and are ready to provide areas to retailers of completely different directions. All this leads to the fact that their concept is changing to “traditional,” experts at Ecoofis Group noted.
They believe that many shopping centers are expecting a “change of orientation” in the future: a reduction in the number of branded tenants will force conceptual shopping centers to make small cuts and expand the pool of tenants at the expense of low-price stores with consumer goods.