YOUR opened the largest store in Moscow
The largest TVOE store in Moscow was opened at Columbus Mall. The guests were presented with a summer collection of clothes, shoes and accessories for adults and children, as well as the ODINAKOVO line with a collection of the same clothes for the whole family at the same prices. In 2014, the first large TVOE stores for family shopping were opened across the country - a new store concept with large spaces, natural lighting, eco-friendly design, a recreation and creativity area for children. TVOE vests and other clothes bought in such stores can be worn by the whole family, including pets.
The company TVOE is a Russian clothing brand, the network of TVOE has 435 stores throughout the country. The key product of the company is knitted clothes made of high quality cotton, the collections of clothes in the stores are updated every week. TVOE constantly cooperates with Russian and foreign designers. So, at different times, collections were released with Katya Dobryakova, Nina Donis, Konstantin Gaidai, artist Evgenia Gapchinskaya, the best graduates of the British Higher School of Design, the Institute of Business and Design, Amis et Compagnie (Switzerland). Within the framework of joint projects TVOE with DISNEY, Marvel, Universal, Warner Bro., Hello Kitty, clothes with cartoon and movie characters - Minions, Mickey Mouse, Looney Tunes characters, Superman, Batman were presented to customers. As part of the collaboration with SOYUZMULTFILM, the stores present clothing collections with characters from old Soviet cartoons - Cheburashka, a Kitten named Woof, a Wolf from Well, wait! and Winnie the Pooh.
The largest TVOE store in Moscow was opened at Columbus Mall. The guests were presented with a summer collection of clothes, shoes and accessories for adults and children, as well as the same line with a collection of ...
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Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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