A new brand Stephane Kelian has appeared in Bosco Scarpa shoe stores
“Stephane Kelian creates shoes for every occasion, from walking to dinner. Rubber boots and leather boots, ankle boots and stiletto heels, as well as lightweight sneakers made of leather and specially treated cotton, ”the company said.
In 1960, in the town of Burg de Peage, two brothers, George and Gerard Keloglanyan, founded the production of men's shoes. In 1974, they were joined by the younger brother Stefan, whose name gave the name to the brand Stephane Kelian (the Armenian name was reduced for harmony).
With the advent of Stefan, the design of Kelian shoes completely changed, and three years later the first women's collection appeared. Among the bold and extraordinary models, the most famous were woven leather shoes. Signature weaving Stephane Keliane is still used in brand collections.
In 1985, Stephane Kelian entered the stock exchange listing, acquired a new factory, and began developing its distribution network in France and abroad. Kelian also acquired the Mosquitos trendy youth line, which completed the company's portfolio. In the same period, a license was signed with Kenzo and Stephane Kelian began cooperation with the largest creators: JP Gautier, Issey Miyake, Montana.
In 2006, Alan Dumenil, president of Smalto, who bought the brand at the end of 2002, announced his decision to terminate the brand. However, the French marched in protest against the closure of production. As a result, the company did not close, but became the property of the French shoe giant Royer Group (its portfolio of brands includes more than 30 brands of different price segments and categories - from sports Converse to children's MOD8, the luxury direction in shoes is represented by another brand - Charles Jourdan).
In Russia, the Stephane Kelian brand is already represented in the Randevu, PARAD and Crocus City shopping centers.
“Stephane Kelian creates shoes for every occasion, from walking to dinner.
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The Central Bank discussed the situation in the shoe market with industry unions and retailers
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In St. Petersburg, 60% of the retail space of brands that left Russia were occupied by new tenants
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
How to create selling visual content for online based on the identified unique selling proposition?
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Bertsy: what to look for when choosing a model
Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg Tereshin, Deputy Chief Technologist of ZENDEN, told Shoes Report about the differences and features of ankle boots and what you should pay attention to when buying them in specialized retail and online.
Collaboration of orthopedic footwear brand Ortmann and designer Igor Chapurin
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Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Ekonika increased its share in 2Mood business
The structure of the shoe retailer Ekonika has increased its stake in Dva Moods LLC, the managing company of the clothing, footwear and accessories brand 2Mood, from 5% to 25%, Kommersant writes with reference to SPARK-Interfax data.
Trend Island department store launched a 90s-inspired image campaign.
The Russian department store of local brands Trend Island presented a new seasonal image campaign, in which it revealed the main trends of the upcoming summer season - soft pastels and bright colors in the aesthetics of the 90s.
Tod's pays tribute to the craftsmanship of footwear
Italian luxury brand Tod's has hired British photographer Tim Walker to celebrate their brand's core values of craftsmanship and know-how.
Markets of Moscow Fashion Week worked in the capital for three days
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Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
International buyers are back at MICAM
The organizers of the MICAM international footwear show, which took place last week in Milan, noted that the number of buyers who arrived at the event this session increased by 25% compared to the number of visitors of the previous exhibition, with about half of the guests arriving at MICAM from abroad. , writes Worldfootwear.com.
Balenciaga launches 3XL Trainer mules
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National Shoe Union in Russia headed by Yan Belyaev
From February 1, 2023, the founder of the largest international shoe exhibition in Russia, Euro Shoes premiere collection, Yan Belyaev became the General Director of the National Shoe Union (NOBS), replacing Natalya Demidova, who was appointed Advisor and remained a member of the Board of the industry organization.
Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
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Marketplace "Children's World" canceled the commission for new suppliers
The Detsky Mir marketplace announced the introduction of a zero commission and a change in tariffs for new providers of the online platform.
Golden Goose earns record revenue in 2022
Italian luxury footwear brand Golden Goose reported 2022% revenue growth in 30 to €500,9 million, driven by strong sales in the Americas.
International shoe exhibition Euro Shoes successfully held in Moscow
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How to study the range of competitors and correctly use the valuable information received
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Nearly 400 shoe factories destroyed by earthquakes in Turkey
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New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
Italian shoe industry turns to government for help
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New Russian shoe brands: Mark Levillen
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Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
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What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
BASCONI continues to develop retail in Russia and abroad
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Brooklyn brand MSCHF launches "Big Red Boots"
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Prada unveils new chunky models at Milan Fashion Week
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BELWEST is a new exhibitor at Euro Shoes
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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