In the first quarter of 2011, the profit of the Obuv Rossii group of companies grew by 35%
Obuv Rossii summed up the work in the first quarter of 2011. The company's net revenue for the reporting period amounted to 360,877 million rubles, an increase compared to the same period last year - 6%. The net profit of Shoe of Russia increased by 34,9% and amounted to 24,63 million rubles in the quarter. EBIT increased by 12,83% and amounted to 48 million rubles. Return on EBIT - 13,38%.
In the first quarter of 2011, Obuv Rossii GC opened 11 Westfalika stores and entered new regions such as the Republic of Tatarstan (Kazan) and the Udmurt Republic (Izhevsk). In total, the company plans to open 2011 stores and develop a network in such new regions as the Leningrad, Nizhny Novgorod, Kirov Region, Perm and Khabarovsk Territories by the end of 50.
The company continues to work under the installment plan. Obuv Rossii launched its own installment sale of footwear project without the participation of banks in August 2009. According to the results of the first quarter of 2011, installment sales of shoes amounted to 69 million rubles and five times exceeded the sales figures on credit (13 million rubles).
In the spring season, a large-scale advertising campaign of the Westfalika network was launched with the participation of singer Valeria. Also in the spring, a special line of shoes “Valeria's Choice” appeared in Westfalika stores.
The results of the opening of stores in the first quarter of 2011 were the first stage in the implementation of the network development program that Obuv Rossii announced in early March. The company plans to bring the number of stores to 2015 by the beginning of 420, and revenue to 7,5 billion rubles.
Obuv Rossii summed up the work in the first quarter of 2011. The company's net revenue for the reporting period amounted to 360,877 million rubles, an increase compared to the same period last year - ...
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"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
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How to Compete with Marketplaces in 2025
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
