Rieker
Emilia Estra network will appear in Russia
20.06.2014 7673

Emilia Estra network will appear in Russia

Since July Obuv Rossii Group of Companies has been launching a new footwear network, Emilia Estra. It targets young women between the ages of 25 and 30. The assortment of stores will consist only of women's fashionable and ultra-fashionable designer shoes made of genuine leather, as well as accessories.

“The launch of another retail network is the implementation of the multi-format retail strategy. The development of several brands and formats will allow us to provide maximum coverage of the mid-price segment in different niches. - the director of the Obuv Rossii Group of Companies Anton Titov said. - The mid-price segment is the most promising in terms of the development of retail chains, its share is constantly growing and at the end of 2013 it is 39% of the Russian footwear market, or $ 12,29 billion. The segment is poorly consolidated: the top 8 largest players account for no more than 6% of the segment. "

Emilia Estra will operate in the mid-price segment, the plan for the turnover of Emilia Estra for 2015 is 1–1,3 billion rubles. Investments in opening one store, taking into account the inventory, amount to 14-15 million rubles.

By the end of this year, Obuv Rossii plans to launch 20 new stores in cities such as Omsk, Vladivostok, Ulan-Ude, Krasnoyarsk, Novosibirsk, Kemerovo, Abakan, Tyumen. Next year the chain will grow by 50 more outlets. Thanks to the launch of a new chain in 2014, Obuv Rossii will receive an increase in revenue of RUB 300-350 million.

Obuv Rossii GC has been launching the new Emilia Estra shoe network since July.
5
1
Rating

Latest News

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 274

Thomas Munz will add clothes to the assortment

The Russian shoe retailer Thomas Munz has taken on the development of a new retail format Thomas Munz Store, where, in addition to shoes and accessories of its own and other international brands, clothes under its own trademarks will also be presented ...
07.12.2022 274

H&M closed all stores in Russia

The Swedish chain H&M has finally curtailed its work in Russia. 172 shops were closed. New stores of Melon Fashion Group (Zarina, befree, Love Republic), Lime, Snow Queen, Turkish…
06.12.2022 325

Portugal will direct 600 million euros to the development of the footwear industry in the next 8 years

The Portuguese Association of Manufacturers of Footwear, Components and Leather Goods (APICCAPS) has presented a new Strategic Plan for the development of the footwear sector until 2030, writes…
06.12.2022 319

MICAM organized a promotional tour in December

The Italian International Footwear Fair MICAM will hold three teaser events in Berlin, Seoul and Brussels in December to anticipate the upcoming event scheduled for February 2023.
05.12.2022 310
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning