Emilia Estra network will appear in Russia
20.06.2014 8381

Emilia Estra network will appear in Russia

Since July Obuv Rossii Group of Companies has been launching a new footwear network, Emilia Estra. It targets young women between the ages of 25 and 30. The assortment of stores will consist only of women's fashionable and ultra-fashionable designer shoes made of genuine leather, as well as accessories.

“The launch of another retail network is the implementation of the multi-format retail strategy. The development of several brands and formats will allow us to provide maximum coverage of the mid-price segment in different niches. - the director of the Obuv Rossii Group of Companies Anton Titov said. - The mid-price segment is the most promising in terms of the development of retail chains, its share is constantly growing and at the end of 2013 it is 39% of the Russian footwear market, or $ 12,29 billion. The segment is poorly consolidated: the top 8 largest players account for no more than 6% of the segment. "

Emilia Estra will operate in the mid-price segment, the plan for the turnover of Emilia Estra for 2015 is 1–1,3 billion rubles. Investments in opening one store, taking into account the inventory, amount to 14-15 million rubles.

By the end of this year, Obuv Rossii plans to launch 20 new stores in cities such as Omsk, Vladivostok, Ulan-Ude, Krasnoyarsk, Novosibirsk, Kemerovo, Abakan, Tyumen. Next year the chain will grow by 50 more outlets. Thanks to the launch of a new chain in 2014, Obuv Rossii will receive an increase in revenue of RUB 300-350 million.

Obuv Rossii GC has been launching the new Emilia Estra shoe network since July.

Latest News

Christian Louboutin teams up with Idris and Sabrina Elba

French shoe designer Christian Louboutin has teamed up with celebrity couple British actor Idris Elba and his wife Sabrina, an actress and model of Somali origin, to release a capsule collection inspired by African culture -...
14.06.2024 113

Golden Goose received admission to public listing in Milan

The admission of Italian luxury sneaker manufacturer Golden Goose to list on the Milan stock exchange Euronext Milan has been approved by Borsa Italiana and the Italian supervisory authority CONSOB. The first day of trading is expected on 21...
14.06.2024 110

Lamoda launched its own footwear brand Founds

Russian online retailer Lamoda is expanding its line of own brands. To the new clothing brands Mademan and Nume, launched this spring, Founds has been added, under which men’s and women’s…
13.06.2024 160

Hiker opens a store in Vladivostok

The Hiker multi-brand store chain has become federal. In Vladivostok, in the Kalina Mall shopping center at Kalinina, 8, the sixth retail outlet of the chain was opened. This is the first regional store of the chain located outside the Central Federal District. The range consists of…
13.06.2024 175

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 463
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning