Emilia Estra network will appear in Russia
20.06.2014 7052

Emilia Estra network will appear in Russia

Since July Obuv Rossii Group of Companies has been launching a new footwear network, Emilia Estra. It targets young women between the ages of 25 and 30. The assortment of stores will consist only of women's fashionable and ultra-fashionable designer shoes made of genuine leather, as well as accessories.

“The launch of another retail network is the implementation of the multi-format retail strategy. The development of several brands and formats will allow us to provide maximum coverage of the mid-price segment in different niches. - the director of the Obuv Rossii Group of Companies Anton Titov said. - The mid-price segment is the most promising in terms of the development of retail chains, its share is constantly growing and at the end of 2013 it is 39% of the Russian footwear market, or $ 12,29 billion. The segment is poorly consolidated: the top 8 largest players account for no more than 6% of the segment. "

Emilia Estra will operate in the mid-price segment, the plan for the turnover of Emilia Estra for 2015 is 1–1,3 billion rubles. Investments in opening one store, taking into account the inventory, amount to 14-15 million rubles.

By the end of this year, Obuv Rossii plans to launch 20 new stores in cities such as Omsk, Vladivostok, Ulan-Ude, Krasnoyarsk, Novosibirsk, Kemerovo, Abakan, Tyumen. Next year the chain will grow by 50 more outlets. Thanks to the launch of a new chain in 2014, Obuv Rossii will receive an increase in revenue of RUB 300-350 million.

Obuv Rossii GC has been launching the new Emilia Estra shoe network since July.

Latest News

Lacoste has released a new model of unisex sneakers in retro style

French sportswear brand Lacoste's Match Break sneaker is a combination of an archival silhouette and state-of-the-art technology. The design of the retro sneaker combines clean lines with a calm color scheme.
03.03.2021 43

Rendez-Vous introduces its new spring / summer 2021 footwear collection

In the current collection of the Rendez-Vous chain of footwear and accessories stores, shoes from such brands as Kenzo, Vagabond, MM6, Giovanni Fabiani, Marc Jacobs, Converse, Dr. Martens, See by Chloe, Nike, Nando Muzi, Guess, Loriblu, ...
03.03.2021 41

Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov

Despite the pandemic, German footwear brand Rieker is celebrating a good year and expects sales to rise in the coming season.
03.03.2021 363

Tamaris has launched a collection for the protection of the environment - GreenStep

For the fall-winter 2021 season, the German footwear brand Tamaris has launched a special footwear line with a support and environmental concept. Tamaris GreenStep models in trendy colors are made of certified leather, ...
03.03.2021 140

Turkish Ambassador to Russia Mehmet Samsar - again at Euro Shoes

The second day of the Euro Shoes Premiere Collection international shoe exhibition in Moscow was marked by a visit by His Excellency Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to the Russian Federation Mehmet Samsar ...
03.03.2021 464
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning