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Retail communications competition to be held in Russia
17.08.2011 2905

Retail communications competition to be held in Russia

The TOP COMMUNICATIONS PROJECT competition, which is being held for the first time in Russia as part of the Retail Business Russia summit, invites PR and HR specialists from retail chains and manufacturers of FMCG goods, as well as companies providing retail infrastructure, to demonstrate the best communication practices of the Russian market.

The names of the winners in the following nominations will be announced at the Renaissance Monarch Hotel on September 9

1. The best press service of the company in the field of retail

Assigned to the press service team for the most effective development of public relations and the establishment of friendly relations with the media.

2. Speaker of the year

Assigned to the official speaker of the nominee company, who most actively comments on the activities of his company in the media, and also acts as a market expert in industry reviews, at thematic events, etc.

3. PR project of the year

It is assigned to the PR project that has achieved the greatest success in strengthening the company's reputation in the market, promoting products and solutions, increasing the loyalty of target audiences, etc.

4. The best edition for staff

Assigned to a publication (newspaper or magazine), whose target audience is company personnel.

5. The best edition for customers

Assigned to a publication (newspaper or magazine) whose target audience is the company's customers.

6. Grand Prix of the corporate press "Unity of form and content"

It is assigned to the publication that makes best use of all the communication capabilities of its format for interacting with the target audience.

7. Internal communications. Change tracking tool

Assigned to the company's HR service.

8. Custom solution for internal communications

Assigned to the company's HR service.

The deadline for accepting work is extended until August 22.

The companies Metro C&C, Auchan Russia, Castorama, Sportmaster, Azbuka Vkusa, L'Oreal, Obuv Rossii and others have already announced their desire to participate. The hottest struggle will be in the Best Staff Edition nomination. The jury consisted of Andrey Barannikov - General Director of SPN Ogilvy Public Relations, Vasily Gatov - Deputy General Director, Head of the Media Laboratory of FSUE Russian International Information Agency RIA Novosti, Larisa Rudakova - General Director of the Media Line Publishing House, Vladimir Zmeyuschenko - Managing Partner of the Group companies "PeoplePeople"

The founders of the competition are the MediaLine corporate press publishing house, Odgers Berndtson, the PRP Group communications agency and BBCG.

The TOP COMMUNICATIONS PROJECT competition, which is being held for the first time in Russia as part of the Retail Business Russia Summit, invites specialists from PR and HR departments of retail chains and manufacturers of FMCG ...
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