The Obuv Rossii group of companies summed up the results of the 1 quarter in the direction of e-commerce. In the first three months of 2017, the company increased by 37% the revenue of its online stores, of which there are four today - westfalika.ru, westfalika-home.ru, emilia-estra.ru, rossita.com, while traffic increased by 24 % Thus, an increase in online sales was achieved primarily due to the increase in conversion.
“We explain the growth of key indicators by the fact that we have improved content on the sites of our online stores. By optimizing the processes within the online sales department, we prepared all the material on the goods in advance, and put it on the site in full, before the start of the main season. - comments Sofia Makarevich, head of Internet sales at GC Obuv Rossii. - We improved the photo and text material: we present each pair of shoes in all angles with a detailed description, we also increased the number of products with 360-degree photos. In addition, we began to present products on models, which also positively affects sales. ”
The leading regions for traffic in the 1 quarter, as well as in the 2016 year, were Novosibirsk, Sverdlovsk and Omsk regions. The sales leader region is Yekaterinburg. The most popular product for the first three months of the 2017 year was women's winter boots with flat soles, which is quite consistent with fashion trends, when more and more people choose comfortable casual shoes.
Mobile traffic growth trend continues: in the 1 quarter it increased by 7% and reached 43%. Given this trend, the company is preparing to launch updated mobile versions of the online stores Westfalika and Rossita, which will work by summer.
The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group a credit rating of “A +” (very high level of creditworthiness), the third sublevel, with a “stable” outlook. The company's revenue in 2016 under RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com. More information about the company can be found on the website www.obuvrus.ru.