Rieker
In the 1 quarter, Obuv Rossii increased online sales by 37%
16.05.2017 1544

In the 1 quarter, Obuv Rossii increased online sales by 37%

The Obuv Rossii group of companies summed up the results of the 1 quarter in the direction of e-commerce. In the first three months of 2017, the company increased by 37% the revenue of its online stores, of which there are four today - westfalika.ru, westfalika-home.ru, emilia-estra.ru, rossita.com, while traffic increased by 24 % Thus, an increase in online sales was achieved primarily due to the increase in conversion.

“We explain the growth of key indicators by the fact that we have improved content on the sites of our online stores. By optimizing the processes within the online sales department, we prepared all the material on the goods in advance, and put it on the site in full, before the start of the main season. - comments Sofia Makarevich, head of Internet sales at GC Obuv Rossii. - We improved the photo and text material: we present each pair of shoes in all angles with a detailed description, we also increased the number of products with 360-degree photos. In addition, we began to present products on models, which also positively affects sales. ”

The leading regions for traffic in the 1 quarter, as well as in the 2016 year, were Novosibirsk, Sverdlovsk and Omsk regions. The sales leader region is Yekaterinburg. The most popular product for the first three months of the 2017 year was women's winter boots with flat soles, which is quite consistent with fashion trends, when more and more people choose comfortable casual shoes.

Mobile traffic growth trend continues: in the 1 quarter it increased by 7% and reached 43%. Given this trend, the company is preparing to launch updated mobile versions of the online stores Westfalika and Rossita, which will work by summer.

The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group a credit rating of “A +” (very high level of creditworthiness), the third sublevel, with a “stable” outlook. The company's revenue in 2016 under RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com. More information about the company can be found on the website www.obuvrus.ru.

The Obuv Rossii group of companies has summed up the results of the 1st quarter in the e-commerce direction. In the first three months of 2017, the company increased the revenue of its online stores by 37%, which by ...
3.3
5
1
1
Rating

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 99

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 117

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 154

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 171

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 180
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning