A new store for Detsky Mir, a network of children's goods, was opened in the Queen's Moscow Region in the Golden Gate shopping center. The sales area of the store is 998 sq. m. The store has become the third retail chain in the city.
Group of companies "Detsky Mir" unites the national retail chain of stores "Detsky Mir", the chain of stores "ELC", online stores "Detsky Mir" and "ELC". As of December 31, 2016, the Detsky Mir chain of stores is represented by 480 stores in Russia and Kazakhstan, located in 171 cities of Russia and 7 cities of Kazakhstan, the ELC chain is represented by 45 stores in Russia. The total sales area of the group's stores is 596 thousand sq. M.
According to the audited IFRS data, for 2016 the Group’s revenue amounted to 79,5 billion rubles, adjusted EBITDA amounted to 8,2 billion rubles, and adjusted earnings for the year amounted to 3,8 billion rubles.
Company shareholders: Sistema JSFC - 52,10%; Russian-Chinese Investment Fund (RCIF) - 14,03%; other shareholders holding less than 5% of the shares - 33,87%.