On June 20 in Voronezh the oldest shopping center of the city - TSUM - opens. The sales area of the four-story department store is - 16 thousand square meters. meters.
The TSUM building was built in the 1967 year, and is one of the significant attractions of the city.
The windows and interior design of TSUM-Voronezh are made in the trendy style of Urban Jungle (Urban Jungle), the famous Moscow decoration company FLOWERBAZAR worked on creating the interior decoration of the department store. The design used more than two and a half thousand flowers and leaves.
TSUM operates in the traditional department store format, which involves open display of goods in the conceptual corners of well-known brands.
About 10% of the department store’s assortment is represented by pret-a-porter collections (brands Brunello Cucinelli, Kiton, Brioni, Roberto Cavalli, Blumarine, Fabiana Filippi), 30% - slightly less expensive premium goods (Red Valentino, M Missoni, Versace Collection, Boutique Moschino), 50% will be allocated to middle-priced brands (Jacob Cohen, Adriano Goldschmied, Diesel, Gas, Love Moschino, Versace Jeans), and the remaining 10% will be taken by mass market products (Mango, Cortefiel, S'Oliver Superdry).