Spring-Summer / 17 at Sport Casual Moscow
From 20 to 23 on June in Moscow, the Izmailovo Alfa Hotel hosted an exhibition of sports, casual and men's clothing, shoes and accessories, Sport Casual Moscow, spring-summer 2017 season.
The exhibition featured collections of sports, travel and casual shoes Garsport and Grisport (Italy), casual shoes Bearpaw (USA), Beppi (Portugal), KangaRoos (UK), Levi's (USA), Palladium (France), Wrangler (USA) , youth beach shoes ZAXY and Cartago (Brazil), dance shoes Grishko (Russia). The CROSBY trade mark (Scotland) presented hi-tech shoes for men, women and children in Sport, Outdoor and Casual styles, as well as children's shoes of the Masha and the Bear and Minions lines, decorated with prints with characters from popular cartoons of the same name.
Project Manager Sport Casual Moscow Svetlana Ponomareva noted that the distributors of sports and casual shoes showed great interest in the exhibition. “In the context of increased competition, shoe companies are looking for new customers and partners in the retail sale of clothing. Our exhibition, having a constant high-quality backbone of buyers, provides a good opportunity to replenish the customer base, ”she comments. - This season, buyers - visitors to the exhibition are very cautious in forming orders for next year, so the participating companies brought to the exhibition not only the spring-summer 2017 collection, but also the fall-winter 2016 / 17 collections, which are available in a free warehouse . The early dates of the exhibition allow buyers to correctly plan the budget for purchases. The sooner the distributor company presents the collection to its customers, the more chances it has to win the fight for the budget. ” Over the 4 day, the exhibition was visited by more than 190 buyers from the 65 cities of Russia.
From 20 to 23 June in Moscow, the Izmailovo Alfa Hotel hosted an exhibition of sports, casual and men's clothing, footwear and accessories Sport Casual Moscow for the spring-summer season ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
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Euro Shoes – on a new premium platform!
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Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
