The Moscow government, together with the small and medium-sized business organization OPORA Russia, outlined a strategy for developing trade in the capital. Inspired by the experience of Europe, they proposed to bet on a family business. By opening small stores, the authors of the strategy hope to double the number of retail space in the capital, to 1,5 thousand square meters. m on 1 thousand people. Businessmen themselves argue that it is enough to remove administrative barriers and trade will flourish without the construction of additional space.
The development strategy of wholesale and retail trade was created by the Moscow Department of Trade and Services with the participation of the OPORA Russia organization of small and medium-sized businesses. As the vice-president of this organization Vladlen Maksimov told RBC daily, at the beginning of the week the mayor of the capital, Sergei Sobyanin, got acquainted with the document, who considered the strategy “moderately positive” and asked for a number of changes.
In the current version, the authors of the strategy suggest taking advantage of the experience of European countries and rely on a family business. In their opinion, small entrepreneurs should open stores with a twist that can replace marketing activity. Quality control of products will occur in a natural way: businessmen, in order not to lose customers, will only offer decent products. Businessmen will provide themselves with space mostly on their own. The authors of the document believe that they will be able to build together small shopping centers with an area of up to 1,5 thousand square meters. m. Support for them will be a special mortgage program, under which the city will reimburse interest to entrepreneurs.
Another step on the part of the city may be the adjustment of the housing construction scheme, the creators of the strategy believe: the first floors of buildings should be designed for small and medium-sized businesses. As for existing buildings, the lower floors can also be redesigned in them, the document says.
The implementation of this strategy can increase the supply of Muscovites with retail space by more than double - this figure should approach the level of 1,5 thousand square meters. m on 1 thousand people, and now he does not reach the 700 square. m. It is this fact that does not make it possible to make trade so competitive that the buyer has the opportunity to buy inexpensive, but high-quality goods.
The head of the Association of Retail Companies, which includes large federal chains, Lev Khasis believes that the strategy contains a number of sound ideas, although serious specialists were not involved in its development. He agrees that the city should be provided with small shopping centers, but doubts that they should be turned into “communal apartments” with different owners: “At some point, a small business will simply stop trading and start renting out pieces of its premises for rent.” Mr. Khasis also opposes economic preferences for small businesses, as this will lead to corruption. “For example, in Moscow there is already a program of incentives for small businesses: premises are rented at non-market preferential rates of 1 thousand rubles. for 1 sq. m per year. In fact, a business receives these premises at a market price, only the difference settles in the pockets of officials who decide who to give these premises to, ”the expert explains. About it writes retailer.ru