Felt is losing popularity
20.04.2012 3476

Felt is losing popularity

The interest of retail stores in felt shoes is gradually declining. This trend became apparent following the presentation of the 2012 fall-winter collections of the year, which took place at the Mila showroom - wholesale shoes. ” However, a decrease in interest is observed only on unlined felt boots, while the demand for a similar group, but with a natural wool lining, holds its previous position.

Previously, demand was spurred by the novelty and uniqueness of the product, and in the 2011 year it peaked. A year ago, buyers of children's shoes in bulk organized a hunt for felt boots, now it’s different. In some stores, the goods remained, while others are confident that regional distributors will bring the necessary products without prior requests.

According to the specialists of the Ural wholesaler, this was due to last year's saturation of the shoe market with felt products. At first, only Kotofey produced felt boots. Such shoes bore a Russian character, were fashionable and varied, and also had a low price. Then the trade marks Zebra, Lel, Parizhskaya Kommuna and others joined the production of felt boots, filling the demanded niche to capacity.

The interest of retail stores in felt shoes is gradually declining. This trend became apparent following the presentation of the 2012 autumn-winter collections of the year, which took place in the exhibition hall ...
5
1
Rating

Latest News

Ralf Ringer opened an outlet in his own factory building.

Russian footwear brand Ralf Ringer announces the opening of a new flagship outlet in Moscow. This unique 500-square-meter space, located within its own factory, is located at 18 Otkrytoye Shosse, Bldg.…
14.11.2025 498

Sportmaster Group has closed its Urban Vibes retail project.

Sportmaster Group has closed its Urban Vibes retail project, which launched in 2020. All 17 stores of the multi-brand sportswear chain and the Urban Vibes online store have ceased operations. Experts believe the retail chain is not…
14.11.2025 518

Geox's revenue fell 6,2% in the first nine months to €492,8 million.

Geox's revenue for the first nine months of 2025 was €492,8 million, down 6,2% from the same period in 2024. Excluding the closure of subsidiaries in China and the US, the decline was…
14.11.2025 512

The first Casa Loewe boutique opened in Paris.

Spanish luxury brand Loewe has opened its first boutique, Casa Loewe, in France on Avenue Montaigne, Paris's most prestigious shopping street.
13.11.2025 617

Golden Goose is being acquired by Chinese company HSC – HongShan Capital for 2,5 billion euros.

Negotiations that could lead to the transfer of luxury sneaker brand Golden Goose from its current controlling shareholder, British fund Permira, to Chinese fund HSC – HongShan Capital are nearing completion, writes…
12.11.2025 1060
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning