Felt is losing popularity
The interest of retail stores in felt shoes is gradually declining. This trend became apparent following the presentation of the 2012 fall-winter collections of the year, which took place at the Mila showroom - wholesale shoes. ” However, a decrease in interest is observed only on unlined felt boots, while the demand for a similar group, but with a natural wool lining, holds its previous position.
Previously, demand was spurred by the novelty and uniqueness of the product, and in the 2011 year it peaked. A year ago, buyers of children's shoes in bulk organized a hunt for felt boots, now it’s different. In some stores, the goods remained, while others are confident that regional distributors will bring the necessary products without prior requests.
According to the specialists of the Ural wholesaler, this was due to last year's saturation of the shoe market with felt products. At first, only Kotofey produced felt boots. Such shoes bore a Russian character, were fashionable and varied, and also had a low price. Then the trade marks Zebra, Lel, Parizhskaya Kommuna and others joined the production of felt boots, filling the demanded niche to capacity.
The interest of retail stores in felt shoes is gradually declining. This trend became apparent following the presentation of the 2012 autumn-winter collections of the year, which took place in the exhibition hall ...
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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