29 October 2010 of the year The portal on retail real estate and retail ShopAndMall.Ru will hold its Second Conference on retail franchising. This event is fundamentally different in format from the First Conference, which was successfully held on April 20 2010. For the convenience of participants and speakers, the audience of the Second Conference is divided into two parts: we will conditionally call them, “franchisees” and “franchisers”. The first half of the Conference is two parallel sessions for two different audiences. And after all participants receive the maximum information and opinions on “their” topics, they will have the opportunity to exchange questions and comments - at a general session. The Second Conference will include round tables, express presentations, educational trainings and case studies.
The event is designed for representatives of companies involved in retail franchising, private entrepreneurs and investors. The main goal is to create a single information, theoretical and practical space for the exchange of experience, solving problems and discussing prospects. One of the main tasks of the organizers of the Conference on retail franchising ShopAndMall.Ru is to create conditions for meeting with potential partners and customers.
The experience of the spring First ShopAndMall.Ru retail franchising conference showed that the topic is in demand both in the capital and in the regions, among representatives of all retail segments and various retail formats. The April 20 Conference brought together more than 70 participants. Here are excerpts from their reviews:
Vladimir Goncharenko, Managing Director of F5: “In our opinion, the past conference showed the need and willingness of all industry participants to discuss the current market situation, share their own case studies, and develop general principles for the development of retail in Russia. We hope that the format proposed by the ShopAndMall.Ru project will become effective and regular. ”
Aleksey Fedorov, Head of Franchising and Crediting Lending, Klen Company: “Already during the conference I met one of the bank representatives who expressed interest in discussing possible cooperation, in particular on franchising lending.”
Oleg Plakhov, Head of Franchising Department of ECONIKA: “At such meetings, it is possible to identify and discuss common trends or, as they say in the fashion business, trends. So, we can remain “in the subject” and do not run the risk of finding ourselves in a situation where the position of the company is analyzed exclusively from the inside, without adjusting for the changes around it. ”
Svetlana Yarova, Head of Owner Relations at ASTERA St. Petersburg: “The conference provided an opportunity in a live discussion format to discuss with the participants in the retail franchising market the most urgent and painful problems: the need for a clear structuring of relations between brokers, franchisees and franchisees, transparency of criteria accepting or rejecting the project. "
Topics for discussion at the Second Retail Franchise Conference:
1. Results of the work of franchise networks in the crisis year
2. Development of franchising in the regions of Russia - difficulties and peculiarities
3. Features of the work of franchisors in the markets of "non-native" countries during and after the crisis
4. Formation of a franchise offer - the experience of different companies, examples of "how it should, how it should not"
5. Assessment, control, verification of the activities of existing franchisees
6. Legislative protection of the interests of the franchisee: gaps and controversial places in the legislation of the Russian Federation
7. Search / selection of a franchise, space, personnel
8. Effective interaction: franchisor and franchisee
9. Franchisees on the results of the development of their facilities
In addition, the program:
- solution of practical cases for franchisees,
- express presentations of strategies and indicators of franchises of different retail segments
- communication between franchisees and franchisors
Organizer: Portal on retail real estate and retail ShopAndMall.Ru - information and analytical specialized resource, electronic b2b platform for representatives of shopping centers, retail chains, franchisors, brokers and investment organizations. Audience ShopAndMall.Ru - specialists in retail real estate and retail, daily audience of the 2500-3000 Portal of unique visitors.
With the participation of: EMTG, Start Up, Sela, RetailIdea, Subway, Retail Training Group, Russian Franchising Development Association, Russian Franchising Association, Professional Franchising School, Young Entrepreneurs Club in Tomsk, Franchising Association of Ukraine, etc.
Information support: “Store management”, “Fashion store”, “MALL”, “Russian Trade”, CRE, Profashion, Liveretail.ru, FashionEducation.ru, Industry resource of the Baby Products Market RDT-info.ru, Shoes Report
For participation in the Conference, please contact ShopAndMall.Ru Customer Service Manager Georgy Sochnev:
тел.: +7(495) 660-39-86
Video materials from the First Conference on retail franchising ShopAndMall.Ru
Some publications on the results of the First Conference on retail franchising ShopAndMall.Ru