From March to August of 2017, the revenue of Spartak shoe retail showed an increase of 40% compared to the same period last year, it amounted to 244 million rubles, the company said in a press release. - Input traffic from stores compared to last year increased by 30%.
According to the management of the Spartak network, the new assortment and pricing policy of the network played a key role in increasing customer interest. The assortment of the spring-summer shoe collection was significantly expanded; models of shoes made of artificial materials and textiles appeared in Spartak stores.
As part of an active marketing policy, buyers were regularly offered new attractive promotions for seasonal products. New services have appeared, such as installment sales on Halva and Conscience cards.
As a result, the company managed not only to retain the traditional age audience, but also to attract younger customers.
Another reason for the growth in sales was the expansion of the retail network. In the reporting period, the company opened four new stores in the cities of Aznakayevo (Republic of Tatarstan), Salavat (Republic of Bashkortostan), Dimitrovgrad (Ulyanovsk Region), Sarapul (Republic of Udmurtia).
Chain of shoe stores "Spartak" has 60 stores in 8 regions of Russia. It is a branded retail chain of the Kazan shoe factory Spartak, founded in 1916 and one of the largest Russian manufacturers of footwear made from natural materials.