An expert in the field of web analytics, SimilarWeb, compiled a rating of the world popularity of online stores. The second place in the ranking in the clothing category was taken by the Russian online store Wildberries.
The Wildberries online store offers an assortment of women's, men's and children's clothes, shoes, as well as goods for home and sports. SimilarWeb analyzed online store traffic data for six months (April to September 2018).
The total number of visits to Wildberries through the website and mobile applications amounted to 56,43 million. On average, users view about 17 pages per site visit, and spend about 12 minutes on it. Wildberries leave 24% of visitors after viewing only one page.
About 93,5% of visitors to the online store are from Russia and 6,5% of visitors are residents of Ukraine, the Czech Republic, Germany and Belarus.
The first place in the SimilarWeb ranking in the clothing category was taken by the online store H&M. Another popular online store in Russia, LaModa, was ranked 13th in the SimilarWeb rating.