Model HÖGL ankle boots fall-winter 2017 / 18
Bright accessories and retro style in the HÖGL fall-winter collection 2017 / 18
The Austrian shoe brand HÖGL presented the 2017 / 18 fall-winter collection. This time, when creating the collection, brand designers emphasized female playfulness and fashionable functionality. At the same time, the main idea was to create shoes that would meet the requirements of three stylistic trends at the same time - urban, everyday and sports.
A warm color scheme gives a note of femininity to the collection - here there are brown and red and classic black. Other distinctive features are strict silhouettes, fashionable cut and fun accessories. And in the form of models and in elegant applications that are used as jewelry, one can feel the influence of the fashion of stylish 70's.
The classic design is sometimes complemented by unexpected catchy accessories - elaborate bows and elegant beads.
Sport and casual shoes boast innovative soles and high-tech materials.
HÖGL pays particular attention to wear resistance and comfort, by creating the most comfortable flexible sole that allows you to feel the comfort of shoes throughout the day, including through the use of GORE-TEX® technology. And après-ski sports sheepleather boots for winter walks can keep warm even in severe Siberian frosts.
The Austrian shoe brand HÖGL presented the 2017 / 18 fall-winter collection. This time, when creating the collection, brand designers emphasized female playfulness and fashionable functionality. Wherein…
In Pushkin, they are preparing to hold an art project with a defile of fashion designers "Association-2023"
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Wildberries began construction of a large logistics center in the Vladimir region
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I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
Large German shoe holding HR Group files for bankruptcy
Unable to overcome the effects of the pandemic and the difficulties associated with the energy crisis, the German Hamm Reno Group (HR Group) has filed for bankruptcy, following its former retail company Reno, which filed for bankruptcy two months earlier, writes Worldfotwear.com.
Department store of Russian designers Trend Island presented a collection of brand Povod
Trend Island literally found a reason and presented the spring-summer collection of the young Russian brand of shoes and bags Povod in its current selection of irreplaceable things for the prom.
Kostya Tszyu became the face of the Quattrocomforto brand
The absolute world boxing champion Kostya Tszyu became the face of the Russian shoe brand Quattrocomforto. The athlete took part in the marketing campaign of the brand, which is part of the portfolio of Zenden Group, on May 20, an autograph session with Tszyu will be held at the Aviapark shopping center.
Global restructuring. How sanctions affected the international transportation market
For the third year now, the turbulent situation in the economy has been going on - the rules are changing, artificial restrictions are being introduced, and Russian companies are facing new problems and challenges. Shoes Report talked to Alexey Chernyshev, commercial director of the logistics company AKFA, about what changes the international transportation market has undergone and how this has affected the import of shoes to Russia.
Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
The Central Bank discussed the situation in the shoe market with industry unions and retailers
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Euro Shoes - the main exhibition of the shoe market in Russia and the CIS according to NOBS
Today, there is a clear trend all over the world to unite people in communities - there are more and more public organizations for successful interaction with government agencies. When companies in the same area unite into an alliance, an effective dialogue is built between business and government, as a result of which common tools will be found to achieve goals and solve problems, and the necessary measures will be taken. Such productive, open and friendly communication will make a huge contribution to the Russian economy and the development of international trade, as well as give positive financial results to the member companies of the union.
Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
National Shoe Union in Russia headed by Yan Belyaev
From February 1, 2023, the founder of the largest international shoe exhibition in Russia, Euro Shoes premiere collection, Yan Belyaev became the General Director of the National Shoe Union (NOBS), replacing Natalya Demidova, who was appointed Advisor and remained a member of the Board of the industry organization.
Golden Goose earns record revenue in 2022
Italian luxury footwear brand Golden Goose reported 2022% revenue growth in 30 to €500,9 million, driven by strong sales in the Americas.
How to study the range of competitors and correctly use the valuable information received
Audit and analysis of competitors play an important role in the effective management of the assortment of a shoe store, and in times of crisis and instability, the task becomes more complicated. Emina Ponyatova, SR expert on planning and working with the assortment of a fashion store, tells how to study competitors, monitor them and correctly use the information received to work with your assortment.
Should a shoe store spend money on digital screens?
Surely, many of you have paid attention to screens in clothing and footwear stores, and someone may have thought about purchasing them for their outlets. Or, perhaps you have already bought them and even installed them. Screens in shop windows and on the trading floor are one of the tools for communication with customers, product and brand presentation, the growth of which is noticeable. The fact that a dynamic screen can become a magnet that attracts the attention of buyers is an indisputable fact. Why does a shoe store need such a screen, is it worth spending money on it and how to use it later, SR deals with professionals - an expert in visual merchandising, window dressing and store building Marina Polkovnikova and a specialist in the development and integration of digital solutions for fashion retail Dmitry Chidirov.
Summer Euro Shoes in synergy with CPM will be held from 29.08 to 01.09.2023
The global alliance of Euro Shoes and CPM exhibitions will present the new collections of famous world brands for the summer season 2024 in a single exhibition space on the same dates. The cooperation of the two largest, leading Russian fashion exhibitions makes it possible to attract a huge number of wholesale buyers of clothes, shoes, bags and accessories to the event. The largest business event for the entire Russian fashion industry will be held from August 29 to September 1, 2023 in Moscow, Expocentre Fairgrounds, Pavilion 1. 
Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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Euro Shoes announced the dates of the summer exhibition
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Ekonika prepares for rebranding again
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New Russian shoe brands: AFOUR
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Italian shoe industry turns to government for help
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Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
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BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Prada unveils new chunky models at Milan Fashion Week
Of all the Prada pieces the Italian luxury brand showcased for the fall-winter 2023 season at Milan Men's Fashion Week, the brand's chunky shoes generated the most fans, which is understandable.
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
