Behind the curtains of the exhibition
22.08.2012 2647

Behind the curtains of the exhibition

On August 22, the largest presentation of European shoe brands Euro Shoes Premiere Collection begins its work.

The exhibition will be attended by over 170 companies from Germany, Italy, Portugal, Spain, Austria, France, Slovenia, Finland, Poland, Switzerland and Sweden, as well as from Australia, Brazil, Israel and the USA.

Among the companies that will present their collections at Euro Shoes for the first time are ALBERTO FERMANI, BIRKENSTOCK, MAURI MODA, HISPANITAS, CAFéNOIR, DONNA LAURA, LODI, WONDERS, HARTJES, HICKERSBERGER. The MEPHISTO company, which was exhibited at the ERMAK stand before this presentation, will act as a separate stand.

“Old-timers” presentations, shoe companies that take part in the exhibition, starting with the first one - WORTMANN Group, RIEKER, SHOW-ROOM VILLA-REALE ITALY, HOGL, Josef Seibel, Bugatti, Paul Green München, JOMOS will present their novelties of the spring-summer season , PETER KAISER, ROMIKA, MARC, ARA-SHOES, AXA-SHOES.

The total area of ​​the exposition is 13 sq. m, the exhibition occupied three pavilions of the Sokolniki Ecocenter.

The day before the opening of the presentation, representatives of some shoe brands shared their expectations from the event and talked about the latest 2013 spring-summer season.

The representative of the German brand Caprice Victor Kunz spoke about the features of the new collection. “Our novelty is deerleather shoes. This leather is very elastic and durable. True, it is more difficult to work with it than with an ordinary one, - says V. Kunz. - Plus, leather is supplied from North America, and all this affects the cost of the final product - such shoes are somewhat more expensive. Nevertheless, we managed to keep the margin to a minimum - thanks to the large volume of footwear production, as well as the recently opened factory in Pakistan, where these shoes are made. ”

We add that the deerleather is so elastic that a size 37 shoe can be worn on a size 39 foot. The ideal shoe group for this leather is moccasins and closed toes.

In total, the Caprice brand booth presents 4 collections of 200-220 models. The colors are dominated by pastel.

Tamaris, a constant participant in the presentation, will present 4 new spring-summer 2013 collections at the exhibition, each with 420 models. The trend for next summer is printed shoes, and the hit colors are yellow, light green, coral and lemon.

Dmitry Belyakov, Tamaris Regional Development Manager, believes that closed footwear will be especially popular: "Buyers will definitely order them, and the open group - sandals, sandals - may be slightly reduced due to low sales of this group this summer."

There are also 4 new collections at the Marco Tozzi stand, each with 400 models. The summer collection is replete with summer brightness - the colors of the models are saturated, in favor - yellow, green, pale blue, pastel colors.

“Despite the fact that the last retail sales season did not go well in all regions of the country, our expectations from the exhibition are the most positive. The observed trend is that large shoe chains are growing, while small sellers are forced to leave the market due to large seasonal stocks, ”comments Alexander Shpis, a brand representative.

312 women's and 106 models in 4 collections will be presented by the Rieker brand. The brand's novelty is an enlarged extra large last, in which 3-5 mm are added in the width of the shoe.

Despite the conservatism of the brand, colors were added in the new season - red, blue, but they are certainly subdued. Rieker is also confident that the exhibition will be at its best.

Anastasia Kornilyeva, director of the Euro Shoes Premiere Collection exhibition, stressed that the 10th exhibition celebrates its anniversary with an incredible increase in exhibition space: “The growth of the Euro Shoes Exhibition was also noted by the participants. Also, many learned with interest about the possible participation in the September presentation (from 24 to 27 September). We are confident that these days will be successful and we sincerely wish our partners an increase in the number of clients and orders. "

On August 22, the largest presentation of European shoe brands Euro Shoes Premiere Collection begins its work.
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