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Behind the curtains of the exhibition
22.08.2012 1857

Behind the curtains of the exhibition

On August 22, the largest presentation of European shoe brands Euro Shoes Premiere Collection begins its work.

The exhibition will be attended by over 170 companies from Germany, Italy, Portugal, Spain, Austria, France, Slovenia, Finland, Poland, Switzerland and Sweden, as well as from Australia, Brazil, Israel and the USA.

Among the companies that will present their collections for the first time at Euro Shoes are ALBERTO FERMANI, BIRKENSTOCK, MAURI MODA, HISPANITAS, CAFéNOIR, DONNA LAURA, LODI, WONDERS, HARTJES, HICKERSBERGER. The company MEPHISTO, which before this presentation was exhibited at the ERMAK stand, will make a separate stand.

“Old-timers” presentations, shoe companies that take part in the exhibition, starting with the first - WORTMANN Group, RIEKER, SHOW-ROOM VILLA-REALE ITALY, HOGL, Josef Seibel, Bugatti, Paul Green München, JOMOS, will present their spring-summer season news , PETER KAISER, ROMIKA, MARC, ARA-SHOES, AXA-SHOES.

The total exhibition area - 13 500 square. m, the exhibition occupied three pavilions of the Sokolniki eco-center.

The day before the opening of the presentation, representatives of some shoe brands shared their expectations from the event and talked about the latest 2013 spring-summer season.

The representative of the German brand Caprice Victor Kuntz spoke about the features of the new collection. “Our novelty is buckleather shoes. This leather is very elastic and durable. True, working with her is more difficult than with the usual one, ”says V. Kunts. - Plus, the leather is supplied from North America, and all this affects the cost of the final product - such shoes are somewhat more expensive. Nevertheless, we managed to keep the margin to a minimum - thanks to the large volumes of footwear production, as well as the recently opened factory in Pakistan, where they make these shoes. ”

We add that deerleather is so elastic that shoes of the 37 size can be worn on the foot of the size of the 39 size. The ideal group of shoes for this leather is moccasins and closed shoes.

In total, the Caprice brand booth presents 4 collections of 200-220 models. The colors are dominated by pastel.

Tamaris - a regular participant in the presentation - will present at the 4 exhibition the new spring-summer collections of 2013, each with 420 models. Next summer's trend is shoes with a print, and the hit colors are yellow, light green, coral and lemon.

Dmitry Belyakov, Tamaris Regional Development Manager, believes that closed shoes will be especially popular: “Buyers will order them for sure, and the open group — sandals, sandals — may be slightly reduced due to low sales of this group this summer.”

At the booth of the Marco Tozzi brand there are also 4 new collections, each of which has 400 models. The summer collection is replete with summer brightness - the colors of the models are saturated, in favor - yellow, green, pale blue, pastel colors.

“Despite the fact that the past retail sales season did not go well in all regions of the country, our expectations from the exhibition are the most positive. The observed trend is that large shoe chains are growing, while small sellers are forced to leave the market due to the large residuals of the season, ”commented Alexander Shpis, a brand representative.

312 female and 106 models in the 4's collections will be presented by the Rieker brand. The brand's novelty is an extra large large pad, in which 3-5 mm in width of the shoe is added.

Despite the conservatism of the brand, colors have been added in the new season - red, blue, but they are certainly muted. Rieker is also confident that the exhibition will be held at its best.

Anastasia Kornilyeva, director of the Euro Shoes Premiere Collection exhibition, emphasized that the 10 exhibition marks its anniversary with an incredible increase in exhibition space: “Participants also noted the growth of the Euroshow exhibition. Also, many people with interest learned about the possible participation in the September presentation (from 24 to 27 of September). We are confident that these days will be successful, and sincerely wish our partners an increase in the number of customers and orders. ”

On August 22, the largest presentation of European shoe brands Euro Shoes Premiere Collection begins its work.
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