Behind the curtains of the exhibition
The exhibition will be attended by over 170 companies from Germany, Italy, Portugal, Spain, Austria, France, Slovenia, Finland, Poland, Switzerland and Sweden, as well as from Australia, Brazil, Israel and the USA.
Among the companies that will present their collections at Euro Shoes for the first time are ALBERTO FERMANI, BIRKENSTOCK, MAURI MODA, HISPANITAS, CAFéNOIR, DONNA LAURA, LODI, WONDERS, HARTJES, HICKERSBERGER. The MEPHISTO company, which was exhibited at the ERMAK stand before this presentation, will act as a separate stand.
“Old-timers” presentations, shoe companies that take part in the exhibition, starting with the first one - WORTMANN Group, RIEKER, SHOW-ROOM VILLA-REALE ITALY, HOGL, Josef Seibel, Bugatti, Paul Green München, JOMOS will present their novelties of the spring-summer season , PETER KAISER, ROMIKA, MARC, ARA-SHOES, AXA-SHOES.
The total area of the exposition is 13 sq. m, the exhibition occupied three pavilions of the Sokolniki Ecocenter.
The day before the opening of the presentation, representatives of some shoe brands shared their expectations from the event and talked about the latest 2013 spring-summer season.
The representative of the German brand Caprice Victor Kunz spoke about the features of the new collection. “Our novelty is deerleather shoes. This leather is very elastic and durable. True, it is more difficult to work with it than with an ordinary one, - says V. Kunz. - Plus, leather is supplied from North America, and all this affects the cost of the final product - such shoes are somewhat more expensive. Nevertheless, we managed to keep the margin to a minimum - thanks to the large volume of footwear production, as well as the recently opened factory in Pakistan, where these shoes are made. ”
We add that the deerleather is so elastic that a size 37 shoe can be worn on a size 39 foot. The ideal shoe group for this leather is moccasins and closed toes.
In total, the Caprice brand booth presents 4 collections of 200-220 models. The colors are dominated by pastel.
Tamaris, a constant participant in the presentation, will present 4 new spring-summer 2013 collections at the exhibition, each with 420 models. The trend for next summer is printed shoes, and the hit colors are yellow, light green, coral and lemon.
Dmitry Belyakov, Tamaris Regional Development Manager, believes that closed footwear will be especially popular: "Buyers will definitely order them, and the open group - sandals, sandals - may be slightly reduced due to low sales of this group this summer."
There are also 4 new collections at the Marco Tozzi stand, each with 400 models. The summer collection is replete with summer brightness - the colors of the models are saturated, in favor - yellow, green, pale blue, pastel colors.
“Despite the fact that the last retail sales season did not go well in all regions of the country, our expectations from the exhibition are the most positive. The observed trend is that large shoe chains are growing, while small sellers are forced to leave the market due to large seasonal stocks, ”comments Alexander Shpis, a brand representative.
312 women's and 106 models in 4 collections will be presented by the Rieker brand. The brand's novelty is an enlarged extra large last, in which 3-5 mm are added in the width of the shoe.
Despite the conservatism of the brand, colors were added in the new season - red, blue, but they are certainly subdued. Rieker is also confident that the exhibition will be at its best.
Anastasia Kornilyeva, director of the Euro Shoes Premiere Collection exhibition, stressed that the 10th exhibition celebrates its anniversary with an incredible increase in exhibition space: “The growth of the Euro Shoes Exhibition was also noted by the participants. Also, many learned with interest about the possible participation in the September presentation (from 24 to 27 September). We are confident that these days will be successful and we sincerely wish our partners an increase in the number of clients and orders. "
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new names!
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
How to Conduct an Effective Strategy Session for a Shoe Business?
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Louis Vuitton opens a new factory in Italy
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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We are ready for active development in the Russian market
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Current techniques in lighting a shoe store
Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool through which the buyer receives a new and interesting experience. Together with SR expert in the field of lighting technology in retail, Tatyana Ryzhova, we will look at current lighting design techniques for modern shoe stores, which we will see more and more often in new retail outlets in the near future.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
