Freezing Europeans cannot buy Russian felt boots
31.12.2010 2169

Freezing Europeans cannot buy Russian felt boots

Due to the extreme frosts of this winter in Western and Central Europe, the demand for national Russian shoes - felt boots, has sharply increased. www.sostav.ru. But the unexpected popularity was taken aback by the clumsy Russian industry: to meet the growing demand for felt shoes, the Russian manufacturer does not have enough capacity and labor.

Western and Central Europe has been under heavy snowfall since the end of November, and the thermometer does not rise above 20 degrees. The European shoe market was not at all ready for such frosts. Local manufacturers, accustomed to warm winters, do not even produce boots with fur.

That is why simple Russian felt boots became the coveted shoe for any European. According to Marker, recently the number of requests from Germany, the Netherlands, England, Finland and the Baltic countries has increased 5-7 times. However, potential customers expected a polite refusal. For example, of the 600 thousand pairs of shoes that are produced annually by the Yaroslavl factory, only about 4% is exported.

Things are no better with the Kukmorsky felting and felt mill. Orders for shoes came from Europe in early December, but by then all products - and the plant produces 1 one million pairs of boots a year - had already been sold out.

In the meantime, Russian manufacturers are struggling to cope with domestic demand. The products of the Yaroslavl factory have already been sold four months in advance, but it is not possible to quickly increase production: boots at 50% are made manually, and training new people takes from three to nine months.

Due to the extreme frosts of this winter in Western and Central Europe, demand for national Russian shoes - felt boots - has sharply increased.

Latest News

Tod's head refutes rumors about upcoming company sale

Diego Della Valle, Chairman and CEO of Tod's Italian premium brand of shoes and accessories, said he was not going to sell the company, and also noted a positive trend in sales in some markets, - writes ...
10.07.2020 47

MDG: Over a week, Honest Sign users checked over a million codes

Labeling operator The Center for the Development of Advanced Technologies (MDTC) notes the increased activity of users of the Honest Sign application with the entry into force of the ban on the circulation of unmarked products (shoes, medicines and cigarettes) 1 ...
10.07.2020 55

In Moscow, preparing for the opening of the shopping center "Schelkovsky"

In autumn 2020, the opening of a new shopping and entertainment center Shchelkovsky will take place, which will become part of the modern passenger hub - IFC Shchelkovsky, built in Moscow on the site of the Shchelkovsky bus station.
09.07.2020 167

Wildberries noted a noticeable increase in demand for children's products in June

Wildberries online makrepleys registered the maximum annual growth in sales of children's goods in June 2020, the company said in a press release.
09.07.2020 141

High Safety and designer Leon Krayfish created a new version of work shoes

New models of work boots were developed by Russian designer Leon Krayfish, the founder of the NotMySize brand, together with High Safety, a manufacturer of personal and collective protective equipment for professionals working at heights. ...
09.07.2020 377
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning