Zenden "put on sanctions"
05.03.2015 5149

Zenden "put on sanctions"

A large Russian shoe retailer Zenden has integrated into the patriotic trend. The new window dressing has a slogan: "We put our actions on sanctions" surrounded by bears, birches and other Russian symbols.

According to representatives of Zenden, the new slogan reflects the social orientation of the company, its solidarity with consumers in the face of tightening external pressure on the country, as well as the personal position of the leadership and staff of the Russian network.

“Consolidation of society in the face of new threats and unfair actions against our country requires socially responsible business actions, fair prices for manufactured and sold goods,” says Andrey Pavlov, founder and president of Zenden. - We have always tried to keep prices at a socially acceptable level, we continue to do so now in the harsh conditions of the crisis and sanctions. Despite the increase in the purchase price of raw materials and a decrease in margins, ZENDEN is trying to keep the prices of products down. As part of the import substitution program, the company's policy is aimed both at increasing the share of Russian suppliers' goods in the network, and at reviving Russian production in general. "

Let us remind you that Zenden is a retail chain of multi-brand footwear and accessories stores, numbering about 200 stores in 101 cities of the Russian Federation and Kazakhstan.

A large Russian shoe retailer Zenden has integrated into the patriotic trend. The new window dressing has a slogan: "We put our actions on sanctions" surrounded by ...
5
1
Rating

Latest News

EU tanners secure EUDR delay

The European Parliament, with 371 votes in favour, 240 against and 30 abstentions, approves the Commission's proposal to postpone the entry into force of the EUDR (EU Regulation on Combating Deforestation, Forest Degradation and Land Degradation) until…
14.11.2024 123

Tamaris has made a series of videos about the importance of choosing “your” shoes

German shoe brand Tamaris has launched an advertising campaign that focuses on the aesthetics of everyday elegance, showing women in various life situations. The videos focus on women who strive to…
14.11.2024 139

Louboutin Accuses Former Employee of Theft

Former Louboutin employee suspected of stealing brand goods worth almost 1,5 million euros
14.11.2024 134

Russian shoe dry cleaning chain Sneaknfresh enters the US

Sneaknfresh founder Dmitry Morgunov plans to open 2025 dry cleaners in New York and other US states in 10. The investment in opening 10 shoe dry cleaners in the US will be about $500, - writes…
13.11.2024 1245

In January 2025, Moscow will host the 20th anniversary exhibition Sport Casual Moscow

On January 20-22, 2025, the XNUMXth anniversary exhibition and presentation of SPORT CASUAL MOSCOW sports, casual and tourist clothing, footwear, accessories, as well as technologies, materials and equipment for their production will take place in Moscow, at the Izmailovo Alpha Hotel.
13.11.2024 1249
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning