A large Russian shoe retailer Zenden has integrated into the patriotic trend. The new window dressing has a slogan: "We put our actions on sanctions" surrounded by bears, birches and other Russian symbols.
According to representatives of Zenden, the new slogan reflects the social orientation of the company, its solidarity with consumers in the face of tightening external pressure on the country, as well as the personal position of the leadership and staff of the Russian network.
“Consolidation of society in the face of new threats and unfair actions against our country requires socially responsible business actions, fair prices for manufactured and sold goods,” says Andrey Pavlov, founder and president of Zenden. - We have always tried to keep prices at a socially acceptable level, we continue to do so now in the harsh conditions of the crisis and sanctions. Despite the increase in the purchase price of raw materials and a decrease in margins, ZENDEN is trying to keep the prices of products down. As part of the import substitution program, the company's policy is aimed both at increasing the share of Russian suppliers' goods in the network, and at reviving Russian production in general. "
Let us remind you that Zenden is a retail chain of multi-brand footwear and accessories stores, numbering about 200 stores in 101 cities of the Russian Federation and Kazakhstan.