Zenden has signed a preliminary purchase agreement for the Mascotte shoe network. We are talking about the acquisition of the Mascotte brand and the retail business in the form of 48 own stores and 36 franchised ones. The transaction amount is not disclosed. Nevertheless, the president of Zenden Group Andrei Pavlov noted that it fits into the concept of the group to invest up to 2 billion rubles in new companies. According to Kommersant, according to Igor Kovanov, managing partner of Falcon Advisers, under favorable circumstances, the purchase amount may amount to 1,3 billion rubles. excluding debt. From his point of view, the transaction may also be cashless or have a nominal fee of $ 1.
Zenden plans to maintain the Mascotte brand and continue the development of this network. At the same time, Mascotte will be led by its current owner, Mikhail Levashov, who will retain his stake in the company.
“I believe that with Misha we made the right decision, which will bring synergy and good luck to both of us. The task of entrepreneurs is to devote more time to the product and promotion (marketing). At this time, the owners of small networks are overloaded with all business processes, losing focus on the most important thing. I want to say that a large amount of time and nerve cells in the owners eat up tax optimization processes. And we want to give our new team time and opportunity to engage in real development, ”commented on the deal with Mascotte Andrei Pavlov on his own page on the Facebook network.
The Mascotte shoe network offers an assortment of men's and women's shoes, bags and accessories at average prices.