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30.08.2011 6701

Book "Nothing More. Business Philosophy from CEO Gillette"

If in the 90s they read Lee Iacocchi's Career of a Manager, then the main book for business owners in the XNUMXs will be the publication Nothing Superfluous. Business Philosophy from CEO Gilette "James Kilts.

The brilliant crisis manager summarized his 30 years of experience in rescuing companies and brands. Kilts' principle can be formulated in just a few words - to pay attention only to the important, cutting off all unnecessary. Another question is how to determine what is most important (remember, as in the joke about advertising: “I know that half of the advertising budget is wasted, but I don’t know which half”.

Kilts says learning to cut off excess is easy. For this you need to do just a few things.

Develop constantly. This desire is fueled by constructive dissatisfaction with oneself, business, employees, products, systems. The key word is constructive.

Confidence in partners and colleagues evokes trust and provides support to the best people in your team. Honestly express your expectations, don't downplay other people's flaws, but always provide support when someone needs it.

Pay attention to detail.

Don't hesitate to fire people who are not suitable for your job. Keep in mind that by slowing down your business, they also lose themselves, because they may be "stars" somewhere else. In this case, it is more humane to say goodbye in time than to babysit someone who is just waiting for this.

Do what you like.

Strive to surround yourself with passionate people who love their work. The time of ingenious singles has passed, the time has come for genius teams.

Have the power to face the truth. It is often difficult to accept that some kind of change is needed to improve the situation. But it is also important to be wise and be able to anticipate that change will not work; to always know where the limit is and to be able to accept what you are not able to influence is the greatest wisdom in the world.

There are no brilliant discoveries in the book. Speak easier. Talk more often. Be consistent. Remember that all people are different. Avoid spasmodic growth. The whole charm of the book is that the number of useful tips translates into a new quality of reader action.

Mann, Ivanov and Ferber Publishing House

Read necessarily:

- to the business owner,

- to the general director, - to the top manager.

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