Sales promotion. Sales, gifts, discounts, coupons and other tools to increase demand.
27.03.2014 5403

Sales promotion. Sales, gifts, discounts, coupons and other tools to increase demand.

Mullin R., Cummins D.
Sales promotion. Sales, gifts, discounts, coupons and other tools to increase demand. - M .: Mann, Ivanov and Ferber, 2013.

Recently, it has become more and more difficult to attract new customers, and retailers need to apply as many new marketing mechanisms as possible. Today, companies often prefer sales promotion.
A big argument in favor of different stocks is that their budget, as a rule, is much smaller than the budget of even a modest advertising campaign, and the return is much more clear and greater. The book outlines all the points that must be considered when developing and using programs to stimulate sales.

What are the specifics: almost half of the book is devoted to specific techniques for carrying out various actions. Each example consists of three parts: "Suggestion", "How it works", "What to look for". Each part describes in detail what exactly is the essence of a particular stock, how to make it work and get profit with it, what are the pitfalls.

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