Euro Shoes Premiere Collection: record highs on orders

The February presentation of Euro Shoes Premiere Collection was a record for orders for the French company Salomon and the German company A + W Shoes, which owns the Yana brand. Kurt Rommenfaler, representing the Peter Kaiser brand, called the presentation the most competent exhibition event on the shoe market. Julia Stafeeva, working with the Primigi brand, among the important results of the exhibition noted not only orders, but also negotiations on the development of company trade in Moscow and the regions. One of the debutants, the Swiss company MBT, gained a lot of useful impressions that will help to more accurately determine the further strategy of brand promotion in Russia. In the meantime, we offer you the most striking fragments of the past presentation.

This season, the presentation was attended by 2,2 thousand people (+ 40% compared to August 2009 of the year). Participants - only western shoe brands from Germany, Italy, Portugal and other countries, visitors - only buyers

Wendel had four times more orders in February 2010 than in August 2009

According to Tatyana Madasova, Russian representative of Italian brands, the main advantage of Euro Shoes Premiere Collection is the opportunity for domestic buyers to be the first to evaluate the collection, make early orders and ensure early deliveries

European manufacturers choose this presentation, because its timing is more adequate to the requirements of the modern shoe market

Oleg Alexandrov from Marc believes that customers from related segments, such as clothing store owners, come to the presentation

S.Oliver company increased the volume of orders by 400%. Brand managers call success staggering

All exhibitors unanimously argue that it is at this presentation that it is best to start the run-in of the new seasonal collection.

Exhibitors cited the growing interest in customers from the CIS countries as one of the important trends in the EuroShoes Premiere Collection.

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The presentation featured more than 130 shoe brands. Many of them began to feel dizzy from the successes and amounts of orders received.

Caprice-East General Director Viktor Kunts notes that the February presentation was traditionally successful. Sales plans completed and exceeded. And most importantly - the company has new customers from various regions of Russia and even from other CIS countries

Comfort and classic, casual and fashion, men's and women's shoes, Germany and France, Finland and Portugal ... It is no coincidence that the Ermak business center is called one of the largest companies in terms of range

Debutants of Euro Shoes Premiere Collection offered buyers a shoes-test, or "shoes for trial." The bottom line is that customers can make a very small order - to see if their customers will like the new brand

According to Friedrich Naumann, Wortmann East CEO, Tamaris’s customer base is growing every day. And those who made large orders before the crisis have now only increased them. A wide range, diverse design and current prices are success factors

Rieker, having decided to support its customers, reduced purchase prices, so working with it has become even more profitable

In the season “Autumn - Winter 2010 / 11” the main emphasis is on the practicality of the models. Designers preferred soft and muted tones to bright crazy colors.

The next Euro Shoes Premiere Collection presentation will be held on August 25 – 28.