At the beginning of the year, it is customary to take stock of the previous one and share plans for the future. However, most shoe retailers, for obvious reasons, refrain from comments of this kind. “Now most shoe makers are thinking more about surviving the current situation and in a market recession. The main task is to find the optimal ratio of the number of sales and their profitability in crisis conditions and to maintain optimal and promising outlets, ”says Igor Subbotin, director of the Ralf Ringer retail chain.
Nevertheless, there are those who look to the future with optimism. Moreover, foreign brands, in particular, Ecco. “The situation in the foreign exchange market in December last year, of course, had a great influence on retailers. But the crisis always opens up new opportunities for truly strong brands, ”said Arsen Jaloyan, head of the analytical department of ECCO-ROS. - Focusing on the preservation and development of our brand in Russia, we restrained price increases, expanded our assortment and did not curtail plans for expansion into new cities. In the new season, we will present many new products to our customers and will further stimulate the loyalty of our audience. ”
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