Portuguese Shoes: Designing the Future
Footwear is the most international sector of the Portuguese economy. The Portuguese footwear industry exports over 95% of its total production. Residents of 120 countries have already had the pleasure of meeting her. Naturally, the authorities blow off dust particles from exporters, groom and cherish. In 2010, the Portuguese footwear promo program will gain an international scale; it will be held under the single slogan “Portuguese Shoes. Designed by the Future ”, highlighting the continuous development of the industry.
Already more than 120 companies have announced plans to participate in international events abroad in the 2010 year. Since 2007, 25 million euros have been invested in a campaign to promote Portuguese shoes abroad. Funding for similar programs by the end of the 2010 year will amount to 17 million euros.
Despite the economic recession, shoe makers feel very good, in 2008, exports grew by 1,8%. The total growth since 2005 of the year was 10,5%.
The footwear sector in Portugal employs 35,8 thousand people. They work in 1381 factories. In 2008, 68 million pairs were produced for a total of 1,4 billion euros. Of these, 1,3 billion euros were received from foreign suppliers. The largest sales markets for Portugal are France (347 million euros), Germany (264 million euros), Holland (159 million euros) and the United Kingdom (128 million euros). Outside Europe, sales are increasing in Angola, Japan and Russia. Russia currently accounts for 1,07% of total Portuguese exports. The amount of purchases in 2008 amounted to 13,8 million euros. The average export price for a pair of shoes increased by 13,3%. This suggests that Portugal is perceived as a supplier of high quality footwear.
The largest share in the total production volume belongs to leather footwear - 88%. The highest dynamics in exports is shown by the price segment above the average. In general, the transition to a higher price segment can be said to be the general strategy of the Portuguese. In terms of categories, the largest share in export orders is female footwear (44,3%, or 601 million euros). Men's and children's footwear accounts for 28,5% and 7%, respectively.
Most of the manufacturers are small and medium-sized enterprises with up to 250 people (in practice, shoe factories employ an average of 26 people). Their competitiveness is determined by flexibility of management and good technological security.
To support the industry, the APICCAPS Association of Portuguese Shoe Companies has developed a program consisting of three main areas: ShoeInnov (technological innovation), ShoeSkills (skill development and human development) and ShoeBizz (business internationalization). Until 2015, this program will be financed by 300 million euros, which is almost 2% of the total turnover of the sector. The Portuguese footwear industry is being renewed both externally and internally. This also changes her ambitions - the unification of tradition, qualifications and innovations becomes defining.
Footwear is the most international sector of the Portuguese economy. The Portuguese footwear industry exports over 95% of its total production. Residents of 120 countries have already had fun ...
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Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
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Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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