It all started in 2006 when a number of European companies, namely Rieker, CAPRICE, ARA, HOGL, A + W (turned into JANA), S'OLIVER, TAMARIS, MARCO TOZZI, MARC, KENNEL & SCHMENGER, PETER KAISER, ROMIKA, JOSEF SEIBEL - organized their own exhibition project. Initially, it was a presentation in hotel lobbies exclusively for European shoe manufacturers. A year later, it became obvious that with such volumes it was necessary to create a new event at a separate exhibition site. Only three years have passed since its inception, and in 2009 the Euro Shoes exhibition doubled and became widely known both in Russia and abroad.
It is noteworthy that in the crisis 2008 and 2013 years, the exhibition lost less than half the volume, unlike other professional exhibition venues. But the most important thing was that the number of visitors did not decrease, but only increased. Beginning with shoe presentations in hotel lounges, the event turned into a large, professional exhibition of an international level.
Today Euro Shoes Premiere Collection is one of the main expo of the Russian footwear market, which is attended by about 7 buyers; these are two huge exhibition pavilions, where every season collections of more than 000 brands of shoes, bags and accessories are presented.
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