Leading Russian shoe exhibition Euro Shoes Premiere Collection celebrates anniversary
In August 2018, Euro Shoes Premiere Collection marks the entire 10 years. For us it is a huge reason for pride! In anticipation of the anniversary, we decided to share with you interesting facts about the history of the exhibition.
It all started in 2006 when a number of European companies, namely Rieker, CAPRICE, ARA, HOGL, A + W (turned into JANA), S'OLIVER, TAMARIS, MARCO TOZZI, MARC, KENNEL & SCHMENGER, PETER KAISER, ROMIKA, JOSEF SEIBEL - organized their own exhibition project. Initially, it was a presentation in hotel lobbies exclusively for European shoe manufacturers. A year later, it became obvious that with such volumes it was necessary to create a new event at a separate exhibition site. Only three years have passed since its inception, and in 2009 the Euro Shoes exhibition doubled and became widely known both in Russia and abroad.
It is noteworthy that in the crisis 2008 and 2013 years, the exhibition lost less than half the volume, unlike other professional exhibition venues. But the most important thing was that the number of visitors did not decrease, but only increased. Beginning with shoe presentations in hotel lounges, the event turned into a large, professional exhibition of an international level.
Today Euro Shoes Premiere Collection is one of the main expo of the Russian footwear market, which is attended by about 7 buyers; these are two huge exhibition pavilions, where every season collections of more than 000 brands of shoes, bags and accessories are presented.
In August 2018, Euro Shoes Premiere Collection marks the entire 10 years. For us it is a huge reason for pride! In anticipation of the anniversary, we decided to share with you interesting facts about ...
Editorial Office Shoes Report
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Fur, and not only: types of lining
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How to fire a worker without tears, scandal and trial
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