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Selling the Invisible: A Guide to Modern Service Marketing
31.10.2013 7363

Selling the Invisible: A Guide to Modern Service Marketing

Why Selling the Invisible is Worth Reading

  • The book is based on twenty-five years of experience with thousands of professional businessmen.

  • It is concise, fun and contains hundreds of practical and easy to implement techniques and strategies.

  • This is an instruction on how to think in order to achieve impressive success.

For whom is this book:

For all marketing professionals: for those 80% who don’t produce goods, and for the remaining 20% who produce them.

Who is the author:

Key concepts:

marketing, services, strategy


Get a quote on the Alpina Publisher website

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