Involuntary consolidation
05.11.2015 3280

Involuntary consolidation

At the end of last week, marketing company Nielsen reported that China surpassed the United States in online retail sales. At the end of 2014, the online sales market in the Middle Kingdom reached $ 2 trillion, and the entire Internet economy of the country amounted to 7% of GDP. The Russian e-commerce market looks tiny against the background of the Chinese one. In the best case, by the end of the year, it can reach $ 13 billion.

Now the growth of Russian Internet trade is mainly due to cross-border trade, where China is again in the lead. “The main driver of growth in cross-border e-commerce in Russia in 2014 was China - its share in the number of orders almost doubled - from 45 to 72% in one year,” analysts say.

In theory, amid devaluation, cross-border trade should have almost died, but it has only coughed and is now recovering again, said Ivan Kurguzov, head of the Electronic Commerce cluster of the Russian Electronic Communications Association.

Despite the economic crisis, Russia remains a promising sales market, confirms the commercial director of ZheldorExpedition Evgeny Mozhaev, however, the Chinese are losing their competitive price advantage due to long delivery times. It averages from three weeks to two months.

Mozhaev believes that this situation is forcing Russian online stores to cut prices and merge with each other.

Consolidation awaits Russian participants in the e-commerce market, Andrei Karpov, executive director of the Association of Retail Companies (ACORT), is also confident.


At the end of last week, marketing company Nielsen reported that China surpassed the United States in online retail sales. At the end of 2014, the online sales market of the Middle Kingdom reached 2 ...
Please rate the article

Materials on the topic

The balance in the market will be determined by the availability of shoes

Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakers In recent months, economic conditions have changed radically, but…
04.07.2022 1483

World Footwear Yearbook: Russian footwear market statistics for 2020

The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Although currently in…
26.05.2022 2646

Sustainability in the footwear segment. Where are we now, what are the main trends?

The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and manufacturing industry…
21.03.2022 4251


Within the framework of the international exhibition EURO SHOES on February 22-23, a rich business program will be held. For two days, leading fashion market experts, business coaches and retail consultants,…
04.02.2022 3268

“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.

2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked with the wholesale companies, with Mikhail Kryuchkov, the head of the Paloma distribution company, which represents a number of Spanish footwear on the Russian market ...
22.12.2020 11701
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning