Rieker
Involuntary consolidation
05.11.2015 2757

Involuntary consolidation

At the end of last week, marketing company Nielsen reported that China surpassed the United States in online retail sales. At the end of 2014, the online sales market in the Middle Kingdom reached $ 2 trillion, and the entire Internet economy of the country amounted to 7% of GDP. The Russian e-commerce market looks tiny against the background of the Chinese one. In the best case, by the end of the year, it can reach $ 13 billion.

Now the growth of Russian Internet trade is mainly due to cross-border trade, where China is again in the lead. “The main driver of growth in cross-border e-commerce in Russia in 2014 was China - its share in the number of orders almost doubled - from 45 to 72% in one year,” analysts say.

In theory, amid devaluation, cross-border trade should have almost died, but it has only coughed and is now recovering again, said Ivan Kurguzov, head of the Electronic Commerce cluster of the Russian Electronic Communications Association.

Despite the economic crisis, Russia remains a promising sales market, confirms the commercial director of ZheldorExpedition Evgeny Mozhaev, however, the Chinese are losing their competitive price advantage due to long delivery times. It averages from three weeks to two months.

Mozhaev believes that this situation is forcing Russian online stores to cut prices and merge with each other.

Consolidation awaits Russian participants in the e-commerce market, Andrei Karpov, executive director of the Association of Retail Companies (ACORT), is also confident.

 

At the end of last week, marketing company Nielsen reported that China surpassed the United States in online retail sales. At the end of 2014, the online sales market of the Middle Kingdom reached 2 ...
5
1
Please rate the article
Euro Shoes Exhibition

Materials on the topic

“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.

2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked with the wholesale companies, with Mikhail Kryuchkov, the head of the Paloma distribution company, which represents a number of Spanish footwear on the Russian market ...
22.12.2020 8512

Dead Season. What will turn Covid-19 quarantine for shoe retail

Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime turned out to be a serious test for ...
01.06.2020 17604

10 main trends in retail for the next 3 years

Ten main trends emerging in the past year, which will determine the development of world retail in the near future
11.03.2020 21568

Marking shoes started. MTCT appointed as operator of pilot labeling project

On June 1, 2018 in Russia launched a pilot project for marking shoes, so far on a voluntary basis. The system operator has been appointed a subsidiary of the Center for the Development of Advanced Technologies “Operator CRPT”, created to implement the Unified National ...
23.07.2018 11675

Chipping shoes: to be or not to be

The proposal of the Ministry of Industry and Trade of Russia on the marking (chipping) of shoes caused a heated discussion among experts and participants in the shoe ...
10.08.2017 31633
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning