Rieker
Price increases are not a matter of choice
02.09.2015 16701

Price increases are not a matter of choice

A new rise in retail prices is expected in the new season due to currency fluctuations. The General Director of Fashion Consulting Group (FCG) Anna Lebsak-Kleimans recently named the order of numbers - about 20%.
The expert believes that the increase will not affect all categories. The prices will be forced to adjust the brands of the middle and luxury segment: “they do not have enough funds to purchase the following collections,” Anna Lebsak-Kleimans explained. By the way, the Russian representatives of Dior have already announced a price increase of 15-20% in the near future.
But Jamilko Group of Companies promises to stay at the same prices as long as possible. “Accordingly, the correction of the rate of the company in the market will adapt the prices for imported goods. We remain on the client's side until the very end, "said Kira Balashova, COO of Jamilko.
According to Anna Lebsak-Kleimans, mass market brands, due to their small share in the Russian market, will be able to do without changing price tags. The devaluation of the ruble did not affect only sellers of clothing and footwear on the Internet, as well as stores in the low-price segment, follows from the message of FCG. But the managing partner of the Zenden brand, Alexander Sarychev, does not agree with this conclusion. He believes that many low-cost stores are going bankrupt. Low-end retailers suffer the most as their consumer stops buying clothes and shoes due to the crisis.
Experts differ on the results of price increases. If in the first half of 2015, sales of clothing and footwear in rubles in currency terms decreased by about 40%, then by the end of the year they will decrease by at least 20%, FCG predicts. Analysts at Y-Consulting, on the other hand, expect growth in money terms by 3,5–4% and reduction in units by 25–35%.
Due to currency fluctuations, a new increase in retail prices is expected in the new season.
5
1
Please rate the article

Materials on the topic

The balance in the market will be determined by the availability of shoes

Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakers In recent months, economic conditions have changed radically, but…
04.07.2022 1513

World Footwear Yearbook: Russian footwear market statistics for 2020

The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Although currently in…
26.05.2022 2696

Sustainability in the footwear segment. Where are we now, what are the main trends?

The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and manufacturing industry…
21.03.2022 4288

Business program EURO SHOES PREMIERE COLLECTION

Within the framework of the international exhibition EURO SHOES on February 22-23, a rich business program will be held. For two days, leading fashion market experts, business coaches and retail consultants,…
04.02.2022 3297

“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.

2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked with the wholesale companies, with Mikhail Kryuchkov, the head of the Paloma distribution company, which represents a number of Spanish footwear on the Russian market ...
22.12.2020 11717
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning