After FlyLondon and a number of other fashion brands, British footwear brand Clarks has launched the Cicaverse playspace on the global gaming platform Roblox, in honor of the release of the Cica children's sneaker model.
Users of the platform will be able to get a virtual pair of Cica sneakers to participate in sports competitions at the Clarks virtual stadium on Roblox.
Participants can also take part in BMX bike stunts, parkour and break dancing, with each activation designed with the help of real athletes who helped design the shoes. Young athletes featured in the game include British break dancer B-Girl Terra, UK parkour champion Robbie Griffith and BMX rider Connor Stitt.
Winners of the virtual competition will receive a limited edition gold Cica X Roblox medallion necklace celebrating the brand's heritage. Users will be able to visit the Clarks virtual store and purchase jetpacks and fire sneakers to highlight their avatars.
The Clarks brand is constantly represented at the show Euro Shoes
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