PUMA's most popular sneaker, the Suede, features a new biodegradable version. By creating shoes with these properties, the German sports giant is trying to solve the problem of waste disposal in the shoe industry.
Re: Suede will be made with more sustainable materials such as Zeology tanned suede, biodegradable TPE and hemp fibers.
The pilot test of the novelty will begin in January 2022. Puma will offer to test the new model for 500 people in Germany, and participants in the experiment will be able to wear Re: Suede for six months to test the shoe's durability. The sneaker will then undergo an industrial biodegradation process in a controlled environment at Valor Compostering, owned by the Ortessa Group, a recycling company in the Netherlands.
The data obtained from the experiment will help Puma evaluate the new model in terms of its biodegradability, which will serve to develop the policy of responsible production and consumption of shoes in the future.