Svetlana Kushnerova has released a collection of shoes
Fashion designer Svetlana Kushnerova presented her first collection of shoes. The line is implemented under the patronage of Fred Marzo, a certified shoe designer who gained experience after working in such houses as Stephane Kelian, Christian Louboutin, Catherine Sartore.
The feminine shoe collection from Svetlana Kushnerova is at the same time restrained. These are leather shoes in contrasting colors: from black and beige to bright blue and pink.
The cost of one pair is 630 euros. Shoes are available at The Prime store.
Living in Germany, Svetlana Kushnerova received her specialized education in Dusseldorf and in 2011 founded her own brand Sweet Dream, currently the brand Svetlana Kushnerova. The “headquarters” of the brand is Paris, where the designer regularly presents his haute couture collections.
Despite the fact that the brand is quite young, it already has its own history: fashion show at Paris Fashion Week in January 2013, nomination for “Best Collection of the Season” at the Fashion Award ceremony in Germany, fashion shows in Berlin, Fashion Week in Moscow, presence on the trading floors of the Lafayette Gallery, etc.
Fashion designer Svetlana Kushnerova presented her first collection of shoes. The line is marketed under the patronage of Fred Marzo, a certified shoe designer with experience after ...
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Italian brands go to Euro Shoes
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Nike has released sneakers that "shoe without hands"
The latest design of sneakers that can be shod without the help of hands was presented by the sports brand Nike.
Analpa is preparing a surprise for buyers at Euro Shoes
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Tamaris has taken into account the main trends in the fall-winter 21/22 collection
The new collection of the German footwear brand Tamaris autumn-winter 2021/22 organically combines the main trends of the season: the platform and the heel-glass. The colors of the collection are lilac, walnut and dark red.
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Business program at the Euro Shoes exhibition
The business program will take place on the second and third working days of the exhibition - March 2-3, the speakers will touch upon the most pressing topics and issues for the shoe retail in Russia. As in previous years, the program of seminars and trainings will be rich and very interesting. Among the speakers are leading experts in the field of marketing, visual merchandising and window dressing, sales, buying, trend forecasting.
The mobile application of the Detsky Mir network has been downloaded by over 6 million people
The Detsky Mir Group of Companies, which owns the chain of children's goods stores of the same name, noted the record number of downloads of its own mobile application, Detmir, launched in December 2019. In just a year of existence, the Detmir application, the number of application users reached more than 7,8 million. In 2020, it was downloaded 6 million times, more than 17,4 million orders were placed through the application, ”the retailer said in a press release.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
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The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
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adidas and Pharrell Williams unveil the Triple Black collection
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Christian Louboutin announces orange as the "new black"
In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this year with the release of a collection of shoes and accessories, in the design of which orange plays a key role.
Nike sues nearly 600 US sneaker sites
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Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
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Classification of shoes. Rules for constructing a commodity classifier
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
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This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
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Fur, and not only: types of lining
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How to fire a worker without tears, scandal and trial
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
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