Unichel continues to explore the regions. New company stores opened in Murmansk and Severomorsk, the Murmansk region. Since the beginning of 2013, Unichel opened 38 of new stores in Orenburg, Moscow, Novosibirsk, Voronezh, Samara, Krasnoyarsk and Lipetsk. For the first time, branded shoes were tried on by residents of Biysk, Nyagan, Zheleznogorsk, Taishet and Novouralsk. Among the promising new regions are Khabarovsk, Vladivostok and Altai Territory. The active development of the company network is planned here. Until the end of the year, several more shoe stores of the Ural brand will open in Gorno-Altaisk, Abakan and Tomsk. The company plans for the 2014 year to continue its expansion and open at least 55 new stores.
“Murmansk in the company's geography is today the most northwestern point,” says Vladimir Denisenko, general director of the Unichel shoe company. - This direction was chosen as one of the strategic for the development of the trading network. The climate there is very similar to our Ural, the same severe frosts and snowy winters. Today we are quite densely represented in the Urals and Siberia, because our position in the production of warm winter shoes is very strong. We can make shoes for the Russian winter: we use high-quality leather that does not crack, natural fur that will not freeze, a thick sole. ”
The opening of brand stores in the Murmansk region is of particular importance for the company. The city in the west borders on Finland, in the north-west on Norway, next to Sweden. Such a neighborhood is extremely interesting for Unicel, since in the near future the company plans to bring the brand to the international level. The shoe factory "Unicel" is the largest Russian footwear manufacturer, today it occupies a leading position in the production of footwear made of genuine leather. The factory was founded in 1932 in Chelyabinsk. Today branded shoes "Unichel" are presented in 170 cities of Russia, where 450 stores are operating.