This is the second supplemented edition. The book “Building a Sales Department” was first published in 2005. But the market has changed a lot over 10 years, and the author has revised and refined his work, updating it to date. The author admits that the book is not a step-by-step instruction for building a sales department, but gives all the necessary information, it contains a key part of practical experience - the ideology of building sales.
According to Bakst, it is much more important to know what needs to be done and not to be able (skills are gained with experience) than it is good to do something that is obviously wrong and even harmful. The book is designed to strengthen your determination to assemble the perfect team and build a sales system that will work smoothly, helping your business stay at a decent professional level.
What are the specifics: How to attract customers without advertising, why sales are not growing, what mistakes you make when recruiting employees - the author tried to consider all possible "pitfalls" of the business and tell in detail how to avoid painful "collisions" in the business space.
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