The name of the book in current realities is so relevant that I want to immediately start reading. Moreover, its author, Ben Horowitz, is a successful entrepreneur from Silicon Valley. Alas, the book is not about the survival of companies in crisis, but about management. However, there are quite a few tips on the "spite of the day."
Competition is tightening, which means that all companies have to play in the market in difficult conditions.
But this was, is and will be in any business, and even in favorable conditions. “The market did not fall, consumers continued to buy - only they did not buy our product.
It should be clarified: we had to create the best product!
If you are planning to run away when you have to fight, then ask yourself: “If our company is not good enough to win, then why should it exist at all ?!” It’s hard to add anything to this.
What are the specifics: the book is primarily addressed to company executives, but it is recommended for reading to all, without exception, who need a “motivational kick” to increase self-esteem.
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