Of course, the usefulness of the book for a small entrepreneur is in doubt: the book deals with corporations with a turnover of millions. But lack of understanding of the structure of the modern market will not allow you to think globally. And this, in turn, will not contribute to both personal and professional growth. The book is also a kind of alliance of three authors, including Andrey Shipilov, a Russian professor at the INSEAD business school. So, despite the abundance of Western cases in the book, it is adapted to the domestic realities of business. The cover flaunts reviews of German Gref, whose commercial instincts have no reason not to trust.
What are the specifics: The authors consider the specifics of building networks or alliances using the example of not only large Western corporations - Sony and Samsung, but also arrange a debriefing of domestic businesses - Sberbank of Russia and Aeroflot.
|Please rate the article|