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“SMART or Marketing Management in a non-trivial way”
16.07.2013 6083

“SMART or Marketing Management in a non-trivial way”

Sokoloverov A. Clever or Marketing Management in a non-trivial way. - M .: Alpina Publisher, 2013 

Thoroughly and conscientiously, Alexander Sokoloverov, manager of well-known brands since 1992 of the year, shares his small but personal discoveries in the field of brand development. In an effort not to write another marketing textbook for students, the author crystallizes her own experience in the Russian market and, using formulas and logical thoughts, explains where the line between the brand and the brand goes, how to calculate brand strength and, based on it, brand price and how to manage by this power. At the same time, Alexander’s book is deprived of pompous self-confidence and does not sell any additional services of the author, representing simply the professional experience of a marketer honestly exposed to the text. 

What are the specifics: Almost no hackneyed truths and the same graphs, “only in profile”: the book is written for those who are already marketing professionals, and consists of descriptions of personal experience and new ways to manage the brand - even if it seems a little shocking.

Who needs to read: marketers of shoe networks and well-known brands. 

Find out the price on the website of Alpina Publisher    



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