8 of new shopping centers will appear in the Moscow Region following the results of 2017.
According to the Welhome consulting company, as of August 2017 in the cities of the Moscow Region there are 143 quality shopping centers with a total rented area of 1,9 million square meters. m. The largest number of shopping centers is concentrated in Odintsovo - 12 objects with a total area of 111 thousand square meters. m GLA. At the same time, Mytishchi is the leader in terms of space, where 8 shopping centers with a total area of 208 thousand sq. m GLA. The average indicator of provision of quality retail space in the cities of Moscow Region at the end of August 2017 was 257 sq. m on 1000 people
The smallest number of high-quality retail space is preserved in Ramenskoye, where only one professional shopping center "Solnechny Rai" operates, the leased area of which is 6,2 thousand square meters. m. Over the past several years, not a single professional shopping center has been opened in the city, despite the fact that its population is 113 thousand people.
According to Welhome, over the year, from June 2016 to August 2017, in the Moscow region opened 7 shopping centers with a total area of about 125 thousand square meters. m GLA in cities such as Aprelevka, Balashikha, Zhukovsky, Odintsovo, Mytishchi.
In Aprelevka in June 2017, the first professional shopping center Melody was opened in the city, in which the Lenta supermarket, the Korablik children's goods store, the Tvoe clothing stores, Sela and others were opened. Thus, in Aprelevka, which had not previously participated in the study due to the lack of professional shopping centers in the city, the provision of retail space is 248 sq. m on 1000 people.
Shopping centers in the Moscow region, opened in the 2nd half of 2016 - 1st half of 2017
Source: Welhome Real Estate Consulting. Three new shopping centers opened in cities in the Moscow region in 2017, and five more are scheduled to open by the end of the year, totaling 130 square meters of GLA. Two shopping centers are expected to open in Vidnoye: the Larets neighborhood shopping center within the Kraski Zhizni residential complex and the Vidnoye Park retail park on Kashirskoye Highway.
At 2018, the year announced the commissioning of at least six shopping centers with a total area of about 149 thousand square meters. m GLA. It is interesting to note that half of the declared shopping centers will relate to the city of Pushkino: “Pushkinskiy” located directly in the city, as well as “Pushkino Park” as part of the retail park on the Yaroslavl highway and “Watercolor Pushkino”, also under construction on the Yaroslavl highway.
The dynamics of the commissioning of retail space in the cities of the Moscow Region in 2012-2018
Source: Welhome Real Estate Consulting The indicator of provision of retail space, compared to the data of a year ago (as of June 2016), has grown in such cities as Balashikha (growth - 35%, is - 240 sq. m per 1000 people), Zhukovsky (growth - 60%, is - 306 sq. m per 1000 people), Mytishchi (growth - 14%, is - 1013 sq. m per 1000 people) and Odintsovo (growth - 29%, is - 784 sq. m per 1000 people).
Over the year, the leading city in terms of supply of retail space was replaced: Reutov lost the leadership to Mytishchi, where security exceeded the 1000 sq. Mark. m on 1000 residents. The city of Odintsovo moved from fifth to third position in terms of security, where supply of retail space currently stands at 784 sq. m on 1000 residents. The capacity of the retail real estate market of this city is almost exhausted for the construction of large facilities, ranging from the district format and above. According to Welhome, it is possible to sell only residential districts within the framework of housing estates under construction.
At the moment, the least endowed high-quality retail space remains cities such as Ramenskoye (54 sq. M per 1000 people), Dolgoprudny (86 sq. M per 1000 people), Yegoryevsk (113 sq. M per 1000 people), Prominent (118 sq. .m on 1000 people). However, in Vidnoye in the next six months, the situation will change, and the projected security will immediately amount to about 850 sq. m on 1000 people due to the opening of a large retail park.
The most secured by high-quality retail space of the city of Moscow region
Source: Welhome Real Estate Consulting
The main trends in the development of the retail real estate market near Moscow:
• Active development of the retail park format. The largest players in this segment are the Globus hypermarket, the Decathlon sporting goods hypermarket, the Leroy Merlin DIY hypermarket, and the Lenta hypermarket.
• By the end of 2017, a total of 8 shopping centers may be opened in the studied cities of the Moscow Region, which is only 2 facilities less than it was opened in 2016, and in terms of the volume of rented space, even 24% higher than in 2016.
• In the process of construction is about 170 thousand square meters. m GLA of high-quality large projects in the cities of the Moscow region, excluding small shopping centers of the micro-district format. More than 200 thousand sq. m of retail space is located in previously announced projects, the active phase of implementation of which has not yet begun.
The Welhome study covers 49 cities in the Moscow Region, which have a total of about 175 existing and under construction shopping centers. The study also involved Zelenograd (ZelAO Moscow) and Shcherbinka (Moscow Scientific and Technical Administration).
The study collected data on quality shopping centers. Based on the classification adopted by the Welhome consulting company, a high-quality (professional) shopping center means a shopping center with a rented area of 5 000 sq. m with an effective concept, comprising one or more large anchor tenants and a shopping gallery represented by international, federal and / or regional retailers.
In the coverage area, only shopping centers that are directly related to a particular city of the Moscow Region were taken into the study: micro-district, district, district, super-district, regional. Objects superregional in scope, such as the SEC MEGA Teply Stan, MEGA Khimki, MEGA Belaya Dacha, RIO Reutov and others, are not included in the study, since their influence zone is designed for a wider audience both in Moscow and Moscow region, rather than a specific city, near / within which they are located.
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Shoes Style and its Discoveries. An Interview with Anton Bazylev, Prize Winner of the International Shoe Design Competition
The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our expertise in grip and technology. Since its inception, ICEBUG has been creating footwear with superior grip and is always striving to improve grip even further.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
How the Masters Forge. Interviews with the Winners of the International Shoe Design Competition, Shoes Style
In May 2026, the finalists of the international footwear design competition, Shoes Style, were awarded again in Moscow. The annual competition is held by A.N. Kosygin Russian State University, a university that trains shoe designers and technologists, and attracts students from design universities in Russia and the CIS.
How to sell more without losing customer trust?
Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
A harmony of comfort and elegance, fashion trends and classic essentials—German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 2025/26 collection.
Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
