How the crisis is changing personnel

As part of the Fashion Week business program, a workshop was held at Gostiny Dvor by Lyubov Dolmatova, a representative of Fashionunited, on how the crisis affected the labor market in fashion retail.

In addition to the obvious wave of redundancies that swept through the marketing departments, HR, and top management, the expert noted an increase in demand for the so-called "multi-station workers", people who can do anything. But in some sectors, there remains a need for highly specialized staff - designers and product managers. Many companies are even looking for category purchasing and sales managers who have competence in certain categories, for example, only plus size women's clothing.

In the crisis, new professions also appear, for example, a manager for working with balances.

The expert noted that import substitution was an important factor in the changes in the hiring mechanism. A reorientation to Russian production, a change in established business processes and attempts to adapt to a high course lead to a restructuring of the profiles of some specialties, for example, buyers. If you previously preferred a person with well-established connections in Southeast Asia, now they are betting on those specialists who have good connections with Russian enterprises and are familiar with the specifics of the domestic industry.

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One of the main trends in this situation has also been an increase in proposals involving project employment, for example, for 2-3 months.

Lyubov Dolmatova predicts that the number of internship offers may soon increase. Both parties benefit from such cooperation: the company saves on additional workforce, and the employee gains valuable experience and establishes connections, and in the future, perhaps, will take the place of a full-time full-time employee of the company.