Even during the crisis, sales professionals were in demand. Not to mention good sellers. How will the situation change in 2010? What vacancies are currently the most demanded and what kind of job plan can applicants expect?
Since the beginning of the 2010 year, the weekly increase in unemployment has decreased three times, compared with the 2009 year. This year the figures are 1,25% versus 4%. According to the official data of the Ministry of Health and Social Development of Russia, unemployment in Russia over the past week has grown by 1,2% - this amounts to 2,232 million people.
To date, 59 688 unemployed are registered in Moscow, that is, 0,9% of the economically active population. And this is the lowest level in the country.
According to experts, in 2010 the number of officially registered unemployed will vary from 70 to 120 thousand people.
Programs to stabilize the labor market will cost the budget 4 billion rubles, of which federal budget funds will amount to 3,1 billion rubles. Within the framework of special programs, it is planned to double public and temporary work, retraining the population by 2, 3 times (according to the retraining plan, there will be 18 800 people).
Exclusion method
Many companies associated with the shoe business place vacancies on their own websites, rather than on common aggregators, since they believe that this type of business requires a different approach in selecting candidates for the position.
There is an opinion that 78% of visitors to specialized sites perceive the work of a sales consultant as a temporary shelter. It is not profitable for companies to spend resources on training and internships on them, knowing that at any time the accepted candidate will find work in their own specialty. Those who look at official sites in 57% of cases show interest in the company. They are purposefully looking for an opportunity to get a job there.
The main tool for selecting applicants is still the interview (95,6%), professional testing (39%) is also common, and every tenth company can face psychological tests. All other technologies and selection tools are found only in isolated cases, for example, only two companies participating in the survey use a lie detector to test candidates.
A sore point, of course, is the reduction of employees. According to the results of the 2009 year, 89,7% of the companies managed to retain key employees, and 88,2% do not plan to reduce staff in the 2010 year. Another delicate point is litigation with employees who have been reduced. In 2009, only 3,3% of companies had to sue their former employees.
Strange paradox
Studying open vacancies, we found a paradox - the requirements for the applicant are in no way related to the proposed salary.
Company Rendez-vous, operating in the premium segment, invites candidates for job sales consultants to new stores. Only a few points were indicated in the requirements column for the applicant: energy, education, responsibility and a sense of humor. Proposed remuneration - from 30 thousand rubles. (salary plus interest on each position sold).
For vacancies, the sales assistant and sales clerk at Carlo Pazolini stores are just looking for outgoing people with good looks. The proposed salary level is from 30 thousand rubles.
ECCO generally offers two options for working in a company for the convenience of the applicant. The vacancy of a “part-time salesperson” assumes a free schedule with an hourly wage - 80 rubles per 1 hour of work + sales bonuses. The main requirement is stress resistance.
A sales assistant with a shift schedule of 2 / 2 will come at a rate of 33600 rubles. However, such an amount will be paid only if all the standards are met.
Work experience in both cases is optional.
The "CenterObuv" network invites responsible, attentive and friendly people with a desirable secondary education to work. The average salary is 15 thousand rubles.
To work in Tervolin, applicants will need to have at least 1 years of work experience as a sales assistant. In addition, there should be a pleasant appearance and competent speech. Moreover, nothing is said about the salary in the announcement. Interested in: salary - 12-13 thousand rubles plus% of sales. The average monthly salary with stable sales will amount to 16-17 thousand rubles.
For your information:
Programs to stabilize the labor market will cost the budget 4 billion rubles, of which federal budget funds will amount to 3,1 billion rubles. A sore point, of course, is the reduction of employees. According to the results of the 2009 year, 89,7% of companies managed to retain key employees, and 88,2% do not plan to reduce staff in the 2010 year
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Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
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Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
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2025 has become a year of survival for many fashion brands in the challenging and rapidly changing conditions of an overheated market: declining traffic, the closure of entire chains and companies, the consolidation of sellers on marketplaces, the shift of customer traffic from offline to online—all these and other factors have impacted everyone, especially the weaker ones, those experiencing various challenges. The market has shifted to savings consumption. Some consider this a crisis, but our expert, Dania Tkacheva, a business consultant specializing in sales management and strategic development for fashion brands, calls it the maturation of the market. She offers distressed companies her own tool for diagnosing their business and opportunities for recovery and recovery. She calls this tool the Brand Maturity Pyramid.
Sales of additional goods and services can add up to 20-30% to a store's turnover.
Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
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Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The footwear category on Ozon Fashion shows steady growth
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How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
Rieker and Remonte will present their new collections at Euro Shoes!
The brands Rieker and Remonte, which are among the leading shoe companies in Germany, will present their Spring-Summer'26 collections in Moscow at the international exhibition of footwear and accessories Euro Shoes! The exhibition will be held from August 27 to 30, 2025 at a new premium venue in the WTC Congress Center on Krasnopresnenskaya Embankment.
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KV+ sneakers for city and sports for the first time at Euro Shoes
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Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
Shoe educational program: what shoe soles are made of
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