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"Italy in Hollywood", an exhibition opened at the Salvatore Ferragamo Museum in Florence Salvatore Ferragamo, shoes Bella actress Gloria Swenson
28.05.2018 1989

"Italy in Hollywood", an exhibition opened at the Salvatore Ferragamo Museum in Florence

The exhibition is dedicated to the 1920-X-30 period, the time spent by the founder of the Salvatore Ferragamo fashion house in Santa Barbara, California. Then the main customers of the brand's brand boutique on Hollywood Boulevard were many famous American film actors - from Joana Crawford to Rudolph Valentino. It was then that designer Salvatore Ferragamo earned the nickname "star shoemaker," writes Footwearnews.

Salvatore Ferragamo, Assoluta shoes actress Mary Pickford Salvatore Ferragamo, Assoluta shoes actress Mary Pickford

This year, Salvatore Ferragamo launched a capsule shoe collection that included replicas of models once created by a fashion house for American screen stars.

Salvatore Ferragamo, actress Joan Crawford sandals Foxtrot Salvatore Ferragamo, actress Joan Crawford sandals Foxtrot

In particular, it included: Foxtrot sandals sewn once for the American film actress Joan Crawford, black shoes with a contrasting nappa leather bow worn by the actress and style icon of her time Gloria Svenson, Assoluta shoes with double straps, created for another American star - Mary Pickford.

Salvatore Ferragamo, Oxfords Silence of actor Rudolph Valentino Salvatore Ferragamo, Oxfords Silence of actor Rudolph Valentino

The collection also has a pair of oxford shoes and a pair of jockey boots worn by American film actor Rudolph Valentino.

Salvatore Ferragamo, Ramon boots of actor Rudolph Valentino Salvatore Ferragamo, Ramon boots of actor Rudolph Valentino

Shoes were recreated from sketches and photographs of that time, which were preserved in the archives of Ferragamo in his Florentine palace Palazzo Spini Feroni. Looking at this collection it is easy to make sure that fashion does not become obsolete, since the models of those distant years are still relevant.


The exhibition in Florence at the Salvatore Ferragamo Museum opened on 24 on May 2018 and will run until 10 on March 2019.

The exhibition is dedicated to the 1920-X-30 period, the time spent by the founder of the Salvatore Ferragamo fashion house in Santa Barbara, California.
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