Shoes Goes Online

What are the features of selling children's shoes over the Internet? Julia Asperk, head of the category department of the wholesale Internet platform URRAA.RU, tells about the peculiarities of online trading in children's assortment.

Julia Asperk - Head of the category department of the wholesale Internet platform URRAA.RU.

If we talk about the b2b segment, there is no big difference between the wholesale of children's and adult shoes via the Internet.
If we talk about the features of online trading in general, then first of all, remember that one of the most important functions in creating motivation to buy goods on the Internet is performed by a competently and informatively designed product card. A virtual showcase must contain high-quality, vivid photographs of the product that attract the attention of a potential buyer from several angles, it is important that when viewing the catalog the buyer has the opportunity to enlarge the photograph to consider all the details of interest, for example, decor, shade of a particular model, as well as the texture of the material from which the goods are made. In addition, the online catalog must provide detailed information about each product: its detailed description, the availability of sizes and colors, seasonality, manufacturer, current price, etc. Despite the development of technology and the penetration of the Internet into all spheres of human activity, the ability to make purchases with a personal contact is still of great importance to many consumers. Therefore, it is important not only to demonstrate all the convenience of online shopping (saving time, a wider assortment, the ability to compare products of several brands at once and immediately set all the necessary criteria for searching for goods in the catalog filters), but also to create the most comfortable conditions for interaction, namely: getting advice a specialist by phone or online, convenient delivery time and flexible payment system.

The direction of e-commerce is very promising. According to various estimates, the volume of sales of children's goods on the Internet in 2016 is in the range of 45-53 billion rubles, of which clothes and shoes occupy the leading positions (about 40%).

One of the fast-growing types of virtual trading is joint purchases (joint ventures), their main advantage lies, first of all, in a very favorable price offer. In fact, a joint venture is an association of several buyers who want to purchase certain goods at wholesale prices.

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To create your own online store or sell goods through a well-developed market place - this is a question that arises for any manufacturer or distributor.

When creating and launching your own online store, it is important to remember that a successful sale of shoes online implies the mandatory fulfillment of three conditions: a well-thought-out business model, which is reflected in the general development strategy of the company, integration of the online presence strategy, including all tools marketing, as well as full compliance with the policies of the online store model and business goals. Therefore, before making the final choice, it is important to honestly answer the question whether the company is ready to invest time and money in a professional team that will deal with the store and its promotion, or in a project team that will manage outsourced functions. Practice shows that it is more efficient and faster to achieve results with a ready-made service on an existing online platform.