Keddo: Trendsetting as a Success Strategy
25.02.2019 9540

Keddo: Trendsetting as a Success Strategy

Brand keddo remains one of the flagships of the fashion casual segment, which is confirmed by the results of 2018, which has become very productive for the brand. According to international analytical publication Shoe Intelligence, Keddo ranked 11th in the Analpa portfolio in the top 20 best-selling non-athletic shoe brands. Keddo has shared leadership positions with players such as Timberland, Birkenstock and Dr. Martens.

However, Keddo never stops at what has been accomplished and continues to move to new heights from season to season. The brand's international team strives to make each new collection even more interesting than the previous ones. Following its philosophy, Keddo offers modern fashion without stereotypes and outdated traditions. A fashion that does not meekly follow trends, but sets them, allowing the brand to always remain an absolute trendsetter.

FW 2019/20 by Keddo is a big and captivating story about what will be at the height of fall / winter fashion.

Pointed noses, stylish heels and a cocky personality. Cossack boots are triumphantly returning to the world of fashion. In Russia, this trend has just begun to gain momentum, and Keddo is its leading popularizer.

Eclecticism in the spotlight! Classical military-berets combined with a noble varnish and a bright palette of colors - a combination that is fascinating.

Keddo knows how to make any fashion trend even more relevant: you need to set your own trend within it! The hit boots with chunky soles take on a conceptually new look thanks to the emphasis on catchy details and accessories.

100% must have for next winter! The ultra-fashionable curly outsole with a unique newspaper print is designed to be eye-catching! The exclusive author's print was developed by the Italian design team Keddo specially for the Expo Riva Schuh exhibition, which is held in the city on the shores of Lake Garda. The models immediately became a bestseller for wholesale orders of exhibition visitors from all over the world.

Winter shoes should be fashionable. Especially if it's Keddo shoes. Ergonomic and warm ankle boots from the new collection effectively combine innovative upper materials and attract attention with stylish frost-resistant soles.   

And this is just a small part of the Keddo Fall-Winter 2019/20 collection. The presentation of the entire collection will take place at the next specialized exhibitions in March 2019.

The Keddo brand remains one of the flagships of the fashion casual segment, which is confirmed by the results of 2018, which has become very productive for the brand. According to the international analytical publication Shoe ...
Please rate the article

Materials on the topic

Fashion trends Fall-Winter 2023/24 for commercial footwear purchases

Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared a review of the autumn-winter season trends especially for us…
06.06.2023 15149

Key models of shoes and bags of the spring-summer 2023 season

In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags of the season…
27.03.2023 11343

Commercial Models for Outdoor Sneakers and Footwear Range

Sneakers are the most comfortable and versatile type of footwear, combined with clothes of any style. Models of sneakers, sneakers and low shoes occupy an increasing share of sales in the footwear market, replacing the classic models of oxfords, derbies, monks and loafers. AT…
27.09.2022 6024

The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season

The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from ...
12.09.2022 13129

Soft manufacturability, convenient transformation. Key trends and innovations in athletic footwear

In this long article, Galina Kravchenko /@galina_kravchenko79, FCG Assortment Director /@FCGMEDIA and Head of Trend Analytics at FCG/FashionSnoops, talks about key innovations and trends in sportswear footwear for…
19.04.2022 7132
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning