Rieker
The tablet will pick up shoes by size
12.08.2015 12628

The tablet will pick up shoes by size

British experts have developed a unique innovative system for determining the size of the foot

Smartphones and gadgets have firmly entered our lives, rapidly gaining new functions and giving their users new opportunities. Now, using the tablet, you can determine the size of the foot and choose shoes in accordance with it. Clarks, a British shoe manufacturer, has developed and patented an innovative foot sizing system using the iPad. This exclusive development is currently in test mode and only in the UK.

The equipment allows you to measure the feet of adults and children, even the smallest, in just two seconds and also quickly choose shoes in size. This feature is especially important for parents of restless kids, who, at times, are very difficult to choose shoes. The principle of the new system is as follows: the child puts his foot on a special platform that measures the physical parameters of the foot. At this moment, a cartoon character appears on the tablet, computer graphics that attract the attention of the baby. While the child is enthusiastically considering the pictures appearing under his leg, the system asks for the size in the warehouse of nearby stores and informs the parents about it.

The authors of the new system are Designworks agency, who developed it specifically for Clarks. According to the developers, the system is still designed for a narrow assortment, since this is a test version, which loads information on the availability of children's shoes.

It should be noted that developing a unique innovative system for determining the size of the foot, Clarks also pursued another goal - collecting invaluable data on the features of the legs of customers in different countries. The company has been conducting research for several decades about the anatomical features of people's legs in different countries and on different continents, from time to time sending employees on special expeditions around the world. The results are analyzed and then used during the development and creation of new collections of shoes, taking into account the characteristics of a particular region (It has been scientifically proven: differences in the structure of the feet of representatives of different races and nations exist, as well as in the structure of the skull, facial skeleton, and density of hair on the head and on the body and other physiological criteria.), age groups, predisposition to certain diseases (for example, obesity).

The company constantly collaborates with leading orthopedic doctors in the United Kingdom. The acquired medical knowledge allows technologists to correctly design a block, taking into account maximum comfort for a person. Information on the “physics of motion” is very valuable for developers - this is data on the results of testing shoes, on the distribution of load on the sole, on problem areas of the human foot. So, at one time, “bones” on the thumb encouraged Clarks designers to create wide models in the toe. Of the other developments invented by the company through collaboration with doctors, there is a system of shock-absorbing pads under the heel and thumb for women and a hypoallergenic insole made of cork for men, which literally becomes springy when walking. In fact, the most comfortable footwear is one that repeats the anatomical structure of the foot, reduces the load when walking and neatly fixes the foot in shoes, company experts say.

British experts have developed a unique innovative system for determining the size of the foot
3.3
5
1
1
Please rate the article

Materials on the topic

Soft manufacturability, convenient transformation. Key trends and innovations in athletic footwear

In this long article, Galina Kravchenko /@galina_kravchenko79, FCG Assortment Director /@FCGMEDIA and Head of Trend Analytics at FCG/FashionSnoops, talks about key innovations and trends in sportswear footwear for…
19.04.2022 2307

5 trendy bags of Italian brands for this spring

The fashion market in Russia froze, realizing the new economic reality, but despite the fact that we have to say goodbye to some brands, the offer of shoes and accessories in our retail is still diverse, and our consumer still appreciates…
11.04.2022 2786

Directions in the style of clothing and footwear that will remain in fashion for a long time

The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, expert SR, ...
19.10.2021 6465

Assortment of bags, belts and gloves for fall-winter 2021/22

In this article, Galina Kravchenko / @ galina_kravchenko79, a regular author and SR expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about key models ...
27.09.2021 5555

Men's footwear range for fall-winter 2021/22

In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in ...
11.06.2021 12474
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning