British experts have developed a unique innovative system for determining the size of the foot
Smartphones and gadgets have firmly entered our lives, rapidly gaining new functions and giving their users new opportunities. Now, using the tablet, you can determine the size of the foot and choose shoes in accordance with it. Clarks, a British shoe manufacturer, has developed and patented an innovative foot sizing system using the iPad. This exclusive development is currently in test mode and only in the UK.
The equipment allows you to measure the feet of adults and children, even the smallest, in just two seconds and also quickly choose shoes in size. This feature is especially important for parents of restless kids, who, at times, are very difficult to choose shoes. The principle of the new system is as follows: the child puts his foot on a special platform that measures the physical parameters of the foot. At this moment, a cartoon character appears on the tablet, computer graphics that attract the attention of the baby. While the child is enthusiastically considering the pictures appearing under his leg, the system asks for the size in the warehouse of nearby stores and informs the parents about it.
The authors of the new system are Designworks agency, who developed it specifically for Clarks. According to the developers, the system is still designed for a narrow assortment, since this is a test version, which loads information on the availability of children's shoes.
It should be noted that developing a unique innovative system for determining the size of the foot, Clarks also pursued another goal - collecting invaluable data on the features of the legs of customers in different countries. The company has been conducting research for several decades about the anatomical features of people's legs in different countries and on different continents, from time to time sending employees on special expeditions around the world. The results are analyzed and then used during the development and creation of new collections of shoes, taking into account the characteristics of a particular region (It has been scientifically proven: differences in the structure of the feet of representatives of different races and nations exist, as well as in the structure of the skull, facial skeleton, and density of hair on the head and on the body and other physiological criteria.), age groups, predisposition to certain diseases (for example, obesity).
The company constantly collaborates with leading orthopedic doctors in the United Kingdom. The acquired medical knowledge allows technologists to correctly design a block, taking into account maximum comfort for a person. Information on the “physics of motion” is very valuable for developers - this is data on the results of testing shoes, on the distribution of load on the sole, on problem areas of the human foot. So, at one time, “bones” on the thumb encouraged Clarks designers to create wide models in the toe. Of the other developments invented by the company through collaboration with doctors, there is a system of shock-absorbing pads under the heel and thumb for women and a hypoallergenic insole made of cork for men, which literally becomes springy when walking. In fact, the most comfortable footwear is one that repeats the anatomical structure of the foot, reduces the load when walking and neatly fixes the foot in shoes, company experts say.
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