Results of the competition "Admiralty Needle - 2014"
Results of the competition "Admiralty Needle - 2014"
The XX international contest of young designers “Admiralty Needle - 2014” has become perhaps the most spectacular and spectacular in the history of the project. About one and a half thousand contestants, about 300 novice couturiers reached the semi-finals, they had the opportunity to show their ideas and images on the podium in the semi-finals of the competition. In the final, about 50 of talented fashion designers fought.
Over a twenty-year history, more than 12 thousand contestants from 40 regions of Russia and 20 countries of the world took part in the competition, who presented more than 10 thousand collections on the podium. Every year the competition grows with new projects, new nominations appear. So in 2009, for the first time, young designers competed in the ability to model not only clothes, but also shoes and accessories. And in 2012 year, for the first time, a children's clothing contest was held. Original performances, exhibitions and flash mobs have also become the hallmark of the competition.
This year young designers from 16 to 35 came to St. Petersburg from all regions of Russia: Kamchatka, the Urals, Sakhalin, Yakutia, Tatarstan, Chechnya, the central regions of Russia, as well as from Moldova, Ukraine, Belarus, Azerbaijan and Estonia , young Chinese, Japanese and Korean designers.
The source of inspiration for the organizers of the International Admiralty Needle 2014 Young Designers Contest is the attractive world of Russian folk tales. It was this topic that designers were invited to disclose in their work. Complicated and difficult work was for the contestants, it was important to get away from direct quotes and associations, to refuse to beat the usual fairy-tale flowers and silhouettes, and to offer something unique, easy to read, but at the same time original. Fortunately, most of the participants left the splint and kitsch, presenting really interesting and professional works. The winner of the competition, the owner of the grand prix and a prize of 500 000 rubles from the founder, St. Petersburg State University of Technology and Design, became a participant Tan Tan from China with the Survival in the context of extinct collection. Her works organically intertwined with the forms of a high-tech 21st century and delicate elegant prints that sent the viewer to the theme of the contest.
On the closing day of the November 14 contest, other participants, the winners of the contest in their nominations, took to the stage. All of them got the opportunity to take internships at famous European universities and the best fashion houses in Russia and Europe, and also have the opportunity to present the Admiralty Needle contest and their clothing collections at international exhibitions and shows: London Graduate Fashion Week (London, Great Britain) and BUNKA Graduate Fashion Week (Tokyo, Japan).
In addition to the classic set of near-competition events, a serious educational program was organized in the anniversary year: well-known designers and fashion experts, including Romeo Gigli, Lara Aragno, Liuba Popova, Tomass Atkinson ( Thomass Atkinson) held master classes and lectures, talking about brand promotion, trends, marketing in the fashion industry.
The Grand Prix
Survival in the context of extinct, Tan Wen, China.
Fairytale design
I place - Snow Maiden, Ageeva Victoria Evgenievna, St. Petersburg
II place - Black Swan, Openko Aleksandra Sergeevna, St. Petersburg
III place - Speckled bird, Gukina Elena Vasilievna, St. Petersburg
baby clothes
I place - Snow dream, Dunaeva Nadezhda Nikolaevna, Pospelova Marina Nikolaevna, St. Petersburg
II place - Warm Style, Dove Polina, Moscow
III place - Woodfolks, Kozlova Ekaterina Sergeevna, Zinovieva Anastasia Alekseevna, St. Petersburg
Shoes and accessories
I place - Outlook, Danilova Svetlana Nikolaevna, St. Petersburg
II place - Time of game, Panteleeva Ilona Sergeevna, St. Petersburg
III place - AIROOM, Romanenko Varvara Igorevna, Mines
Sport de style
I place - NeoPlast, Veljugo Julia Igorevna, St. Petersburg
II place - “Arctic bears”, Arctic Anatolyevna Krylova, Moscow
III place - Chameleon, Mazko Natalya Alexandrovna, St. Petersburg
Diffusion
I place - My Freddy, Davydenko Alena Aleksandrovna, St. Petersburg
II place - Bipolar, Mr. Apichart Narangsiya, Japan
III place - “Wind from the East” (Wind from the East), Dolgushina Ekaterina Alekseevna, St. Petersburg
De lux
I place - Through the looking glass (Through the looking glass), Sold by Olga Alexandrovna, Krasnodar
II place - Swan Princess (Swan Princess), Elena Lyashenko, St. Petersburg
III place - “Imperial Hunt”, Artem Anatskiy, Alexey Anatskiy, Donetsk
Avantegarde
I place - Innovation, Togawa Daichi, Japan
II place - “The Radiance of Time” (The radiance of the time), Elena Lubina, Kirov
III place - Vertebra, Stepanova Victoria, Moscow
Photo Contest
I place - The Ember of History 2, Fengchen Wang, China
II place - The Ember of History 1, Fengchen Wang, China
III place - Ours, Butenko Marina Alexandrovna, Omsk
Shoes mixed with clothing and decor
Online fitting rooms and 3D avatars have already become a reality. What's next?
Shoe educational program: what shoe soles are made of
Membrane: legs warm, dry, comfortable. About the features of membrane baby shoes
"Italy in Hollywood", an exhibition opened at the Salvatore Ferragamo Museum in Florence
Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
Euro Shoes opens a new season for buyers and brands
In the first days of spring, from March 4–7, the international footwear and accessories exhibition Euro Shoes Premiere Collection in Moscow will once again gather buyers and other industry professionals to discover the collections of global footwear brands for the upcoming Fall-Winter 26–27 season.
Chinese brands and factories at Euro Shoes
The Russian economy's pivot toward Asia and the active development of the footwear industry and the technological base for producing a wide range of footwear in China are opening up new prospects for cooperation with Chinese partners.
The home collection from Australian brand EMU Australia at Euro Shoes
SOHO Fashion invites you to discover the new Fall/Winter 26 collection of Australian footwear brand EMU Australia at the Euro Shoes Premiere Collection international exhibition in Moscow.
Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
SOHO Fashion Group: 20 years of sustainable growth and collaboration with global brands
This year, SOHO Fashion Group celebrates its 20th anniversary—a significant milestone that highlights the company's sustainable development and its contribution to shaping the Russian fashion market. During this period, the company has established a leading position in the industry, forging strong relationships with international brands and establishing itself as a reliable representative of the fashion segment.
Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
Spring/Summer 2026: Five Trends for Athletic Shoes
In a highly competitive environment, especially in the dynamic digital environment, fashion trends are changing rapidly. We're highlighting five trends from international trend bureau Future Snoops that address local market demands.
Where can you find reliable shoe manufacturing in Russia today?
The market is changing, but the key question for buyers and brands remains: where can you find real Russian manufacturing that you can work with directly—without complicated processes, surprises, and wasted time? On February 12, 2026, this question will be answered not with presentations, but with practice: the Izmailovo Hotel, Beta Building, will host the 2nd All-Russian Technology Industry Conference "Footwear Manufacturing in Russia"—a meeting of footwear manufacturers and those who order, sell, and develop their brands.
MARCO TOZZI announced the launch of the new MT Sport collection.
German footwear brand MARCO TOZZI has announced the launch of its new men's footwear collection, MT Sport. MT Sport is a new collection of men's footwear in a sporty, casual style. It will be available in partner stores this spring.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary BeverlyHills Polo Club (BHPC). This is an international brand that has become a symbol of the American way of life, freedom and style. Founded in the 1980s, it is inspired by the spirit of polo sport, which
associated with elitism, aristocracy and an active lifestyle.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
