Fashion is dead - long live fashion
While we decorated Christmas trees, filled with New Year’s expectations of a new, kind, bright, in France, the famous trend predictor Lee Edelcourt proclaimed Anti-Fashion, a manifesto of the future fashion. And according to the expert, it has already come.
The main thesis of the manifesto sounds radically: "fashion has died, soon something completely new should appear. Ahead is the emancipation of everything." Edelcourt believes that modern fashion has reached its peak. Modern education, production, retail, fashion shows and the work of designers, as well as marketing and the consumers themselves - everything becomes different.
Modern consumers are their own designers. And they want every thing to be individual and original. Such an approach to the wardrobe suggests that there is a revival of couture in the historical sense of the word, Edelcourt notes. The Schiaparelli brand has already launched the pret-a-couture collection with the goal of bringing couture closer to a wide audience.
The era of “monsters” in men's fashion is replacing a new time. As a result of further feminization of men, the market of men's clothing and shoes will grow by 65% in the coming years. It will become more diverse, there will be a place for bright flowers, jewelry, lace, but at the same time, muscularity will not disappear.
As for women's fashion, according to Edelkort, there is a new stage of matriarchy in society. This trend will lead to the emergence of new prints and patterns that can be feminine and courageous at the same time. Women will no longer dress for men, but only for themselves; they will prefer "soft, rounded, but strong forms."
Age boundaries in fashion will finally be erased, the so-called "Ageless Generation" will appear. Both young and old people will dress the same, the dress code will disappear. "People will stop buying for consumption, and will begin to live more responsibly, in accordance with ethical principles."
According to the expert, fashion will penetrate even the farthest corners, not only urban, but also rural residents will dress fashionably.
The main color will be white, personifying the calm and peace that are so lacking in society. Brown will return, and black will go away.
“For 15 years, we tried to adapt to the new century. The time has come. Enjoy and emancipate,” says Lee Edelkort.
The main thesis of the manifesto sounds radically: "fashion has died, soon something completely new should appear. Ahead is the emancipation of everything." Edelcourt believes that modern fashion has reached its peak. Modern education, production, retail, fashion shows and the work of designers, as well as marketing and the consumers themselves - everything becomes different.
Modern consumers are their own designers. And they want every thing to be individual and original. Such an approach to the wardrobe suggests that there is a revival of couture in the historical sense of the word, Edelcourt notes. The Schiaparelli brand has already launched the pret-a-couture collection with the goal of bringing couture closer to a wide audience.
The era of “monsters” in men's fashion is replacing a new time. As a result of further feminization of men, the market of men's clothing and shoes will grow by 65% in the coming years. It will become more diverse, there will be a place for bright flowers, jewelry, lace, but at the same time, muscularity will not disappear.
As for women's fashion, according to Edelkort, there is a new stage of matriarchy in society. This trend will lead to the emergence of new prints and patterns that can be feminine and courageous at the same time. Women will no longer dress for men, but only for themselves; they will prefer "soft, rounded, but strong forms."
Age boundaries in fashion will finally be erased, the so-called "Ageless Generation" will appear. Both young and old people will dress the same, the dress code will disappear. "People will stop buying for consumption, and will begin to live more responsibly, in accordance with ethical principles."
According to the expert, fashion will penetrate even the farthest corners, not only urban, but also rural residents will dress fashionably.
The main color will be white, personifying the calm and peace that are so lacking in society. Brown will return, and black will go away.
“For 15 years, we tried to adapt to the new century. The time has come. Enjoy and emancipate,” says Lee Edelkort.
While we were decorating the Christmas trees, filled with pre-New Year expectations of a new, kind, bright, in France, the famous trend-forecaster Lee Edelcourt proclaimed Anti-Fashion, a manifesto of the future ...
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
Euro Shoes was a huge success in Moscow
The international exhibition of footwear and accessories Euro Shoes premiere collection was held in Moscow from August 26 to 29 at the Expocentre. Organizers and participants of the professional exhibition note the high level of attendance and business activity. Euro Shoes has once again become a center of attraction for professional buyers from different cities and regions of Russia and from the CIS countries.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
On the eve of the purchasing season, the buyer’s main task is to prepare for the formation of a new assortment. If we pass this stage efficiently, then we increase the efficiency of our work by at least 2 times, reduce the risk of outsider models appearing in the collection and increase overall liquidity and the share of hits. SR expert on purchasing and sales in the fashion business, Elena Vinogradova, shares recommendations based on her extensive practical experience as a fashion buyer, and has also compiled a checklist especially for readers of the magazine to assess your readiness to purchase a new collection.
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Difficulties in recruiting personnel and how to deal with them
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HIT OF THE SEASON: THE MOST CURRENT MODELS FOR SUMMER FROM THE GERMAN FOOTWEAR AND ACCESSORIES BRAND TAMARIS
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Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks
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Louis Vuitton opens a new factory in Italy
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Effective methods that will help improve the effectiveness of sellers
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Health and comfort in Relax Anatomic dress shoes
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CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
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A new look at Giotto. Interview with the head of the company Vladimir Timofeev
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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How the mule became a mule. A very feminine and relevant model of women's shoes today appeared in ancient Rome.
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How to correctly apply category management when managing the assortment of shoes for the marketplace
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Shoe educational program: what shoe soles are made of
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We form the salary of sellers: expert advice
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How to fire a worker without tears, scandal and trial
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