TOP 10 key colors for three seasons
Galina Kravchenko - Fashion assortment management expert and business consultant, specializing in the development/purchase of commercial clothing and footwear collections, adapting commercial trends, formalizing style DNA, and category-based assortment management across various sales channels (offline, online, marketplaces, wholesale).
Refined beige
Parchment is a natural gray-beige shade (translated from English - “parchment”). This sophisticated and light color resembles such natural materials as cotton, wool, linen. The consumer associates it with organic products, which he appreciates and considers extra-quality. Also, this color is in tune with the modern theme of eco-responsibility of society in general and sustainable-fashion (eco-responsible fashion) in particular.
Emotional violet
The emotional color VIRTUAL (“virtual”) reminds us of the radiant purple color that is associated with the seventh Sahasrara chakra. It helps to be in a constant active search for resources for a happy life and optimism, to strive to get rid of unnecessary informational garbage, to reach a whole new level of consciousness and to be in harmony with oneself and the world.
Sensual red
The burning red color of Dichotomy (“dichotomy”, “bifurcation”) seems to challenge us and shout that the world needs female energy and qualities such as compassion, love, intuition, sensuality and gentleness.
Deep red
The deep saturated color of venous blood ID is dedicated to the subject "I". The color ID tells us that we are all “of the same blood”, and this is the “red thread” that connects all people. Discovering a personality in himself, each person shows the world his own "I", his ID. If we are ready to be ourselves and develop, improve ourselves, then we can influence the world around us and change it.
Positive orange
The energetic and cheerful color of red color WOKE (“awakening”) conveys well the active spirit of a modern person, his desire to act, break down barriers and influence the current situation, participate in the discussion and solution of significant issues of world significance or his country and create a successful future. All these goals and actions are shown through a positive caramel-red color, similar to the pure color of genuine leather.
Transparent sky blue
The transparent blue color LAB ("laboratory") is a color showing a new reality in which the "transparent", imperceptible boundaries between man and machines, as well as true and false information. Cold and strict, as if the invisible color of LAB is our new reality, where we ourselves set the boundaries and frames, form a clean and robust view of the information, cutting off everything that is superfluous and false. Or vice versa, we are erasing borders and merging with technology. Already created: a prosthesis controlled by the power of thought, “electronic leather” e-leather, which turned the human body into a display.
Mint green
TECH menthol color demonstrates the “fake” nature of our modern society. Due to progressive innovations that affect our lives, sometimes, we seriously start to doubt reality and cannot distinguish the virtual world from the real, natural naturalness from synthetics. TECH color combines the green hue as the natural spirit of cold countries and the Arctic, the technological blue and the menthol hue, which just reflects the “fake”, because the real mint is green, and the fashion industry calls the mint shade of blue.
Deep indigo
The macro color KNOWING (“cognition”) is a deep shade of indigo that conveys trust, calmness and prudence. It is about the connection of our generation with the generations of our ancestors. We must create something new, not forgetting their knowledge and experience. KNOWING is the new indigo color. A color linking generations, showing the wisdom of the past and its experience for the future.
Soft shade of algae
The soft shade of young green ALGAE (algae) is dedicated to the conservation and protection of our planet, and the creation of a safe environment. Man and nature are a single organism, which means that our future directly depends on how we relate to nature today. A warm shade of green indicates harmony and balance between the world of technology and wildlife.
Dark gray green
The Catalyst color is a complex dark color that mixes the darker shades of gray and green. It symbolizes the transition from the old to the new, the displacement of outdated rules and the rethinking of existing dogmas.
This article was published in the 148 issue of the print version of the magazine.
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Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
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At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
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Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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In May 2026, the finalists of the international footwear design competition, Shoes Style, were awarded again in Moscow. The annual competition is held by A.N. Kosygin Russian State University, a university that trains shoe designers and technologists, and attracts students from design universities in Russia and the CIS.
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Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
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Technology Selling Issues
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The best models of Czech shoes of the past
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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